Why Did I Waste My Time Attending That “Mandatory” Staff Meeting?

“Another hour of my time wasted,” you think, as you’re leaving yet another meeting that went nowhere.stop wasting time” That’s very often what staff members think when their leader doesn’t take charge of a meeting that he scheduled.

If you are that leader, you need to set the agenda and give clear instructions before the meeting – what people should do to prepare and what outcomes are expected. Participants will end up frustrated when they don’t know what the next steps are. …Read more…

Your Client’s Executive Assistant Can be Your Best Friend

Businesswoman

Your Best Friend

CEOs and other top-ranking executives these days are glued to their computers like the rest of us. But a high-powered executive assistant is still an essential fixture in the executive suite, even if her boss types his own memos.

In fact, she has taken on more important responsibilities in an increasingly fast-paced business world.

One thing has remained a constant. She still serves as the gatekeeper for her busy boss. …Read more…

How to Recover When a Spokesperson Tarnishes Your Brand

Did you catch the video of the Chevrolet zone manager’s presentation of the MVP award to San Francisco Giants’ pitcher Madison Bumgarner after his spectacular win in the 2014 World Series final?

Rikk Wilde, the designated spokesperson, became the butt of a lot of criticism and Chevy’s brand was tarnished – for about 24 hours. Then the Chevrolet PR and ad people decided to make lemonade out of a lemon and jumped all over the giant blooper in advertising and social media.

Here’s the presentation that had everyone talking and what Chevy did about it.

  …Read more…

In a Crisis, Emotions Are as Important as the Words

Survival concept, business man with gas mask isolated on white When a crisis hits, people don’t actually hear the words of reassurance. They listen with their emotions. Health officials have repeatedly explained to the public that you can only become infected with the Ebola virus through direct contact with bodily fluids.

But polls reveal that a majority of Americans fear they can catch the virus through incidental contact and have little confidence in their government’s ability to manage the crisis. …Read more…