 Email media pitches The rules of engaging the media have changed in our wired world. Presenting — or pitching — yourself is more likely to be in an email than by phone or in person. So how can you ensure that you stand out from all the other email pitches a reporter receives? The same as always – some things don’t change. You need to have a “grabber” that will compel the reporter to open your email and not someone else’s. …Read more…
If your business presentations are falling flat, then you may be ready for an image update. The term “business casual” has taken on new meaning. Originally, this term was defined as a sports jacket and pants with an open-neck shirt for men. For women, it was a crisp, professional looking blouse with pants or a skirt, topped with a jacket. …Read more…
 Lie and grow a Pinocchio nose How often have you heard that a presentation, or a media interview, is no more than story telling? And that’s true. As a speaker, you’d grab your audience with an opening such as “Imagine that you are about to find a cure for cancer.” That is sure to get everyone’s attention. But then if you go on to say that cancer has been eradicated, you’ve crossed the line into lying. That is an egregious example, but little white lies can turn into big ones and eventually …Read more…
Have you ever attended a webinar? We’ll bet you have. Did you stay until the end? If you did, raise your hand. I don’t see many hands raised and that’s because most webinars are BORING. …Read more…
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The Newman Group is a recognized leader in guiding business professionals, celebrities and authors to improve their communications skills in presentations and media interviews. Our highly skilled and experienced professionals have the expertise in media and presentation training to meet any business situation -- from helping an executive to prepare for the challenge of talking to a reporter during a business crisis to presenting a group of investors during an IPO or keeping a celebrity spokesperson on point. |
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