How to Recover When a Spokesperson Tarnishes Your Brand

Did you catch the video of the Chevrolet zone manager’s presentation of the MVP award to San Francisco Giants’ pitcher Madison Bumgarner after his spectacular win in the 2014 World Series final?

Rikk Wilde, the designated spokesperson, became the butt of a lot of criticism and Chevy’s brand was tarnished – for about 24 hours. Then the Chevrolet PR and ad people decided to make lemonade out of a lemon and jumped all over the giant blooper in advertising and social media.

Here’s the presentation that had everyone talking and what Chevy did about it.

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In a Crisis, Emotions Are as Important as the Words

Survival concept, business man with gas mask isolated on whiteWhen a crisis hits, people don’t actually hear the words of reassurance. They listen with their emotions. Health officials repeatedly explained to the public that you can only become infected with the Ebola virus through direct contact with bodily fluids.

But polls reveal that a majority of Americans fear they can catch the virus through incidental contact and have little confidence in their government’s ability to manage the crisis. …Read more…

You Can’t Rush the Chicken and Undercook the Training

chicken with cutlery and chef's hat“Ripeness is all”…William Shakespeare

It happens often. The phone rings, and on the other end is a panicked voice asking for an appointment for speaker training right away. “When are you speaking?” we ask. “Next May,” he replies (over six months from now).

Don’t Rush the Chicken

Training is like cooking a chicken – take it out too soon and it’s raw and not ready to eat. You can’t rush the chicken, just like you can’t rush the training. The process works smoothly when …Read more…

How to Command the Room as the Keynote Speaker

conductorYou often hear someone say after a conference, “Wow, the speaker really took command of the room.” If you ask him what he means by “take command,” he might have trouble explaining the concept. That’s because it’s not easy to describe the subtle techniques that great speakers use to command the audience’s attention during their presentation.

From the Moment You Enter

One technique to use to become a great speaker is to plan your entrance. You immediately begin to establish your authority by striding in with a sense of purpose, your head held high while …Read more…