When coaching celebrities, it’s important to be respectful of their talent. Gushing over them or asking for their autograph is counterproductive.
If a celebrity spokesperson has been booked for your product launch or PR program, he will most likely need message training. And whether you, or an external coach, is conducting the training, it’s important to take charge and set ground rules. Specifically, the coach needs to be the “director” to get the necessary buy-in from the celebrity for the best results. …Read more…
It hardly seems possible that 50 years have passed since the publication of Betty Friedan’s groundbreaking book “The Feminine Mystique” in February, 1963.
She made it OK for women to be more assertive in the workplace at a time when companies still ran separate employment ads for women and men. Sure, how things have changed – but maybe not so much as we think.
Aggressive vs. Assertive
Many women – and let’s not leave out men – have issues to this day with being assertive in business. In male dominated industries assertive women are still seen as being “pushy,” while men who assert themselves are viewed as having leadership qualities. …Read more…
Even after almost 60 years, political pundits still talk about the “tells” that derailed Richard Nixon’s bid for the Presidency in 1960.
“Tells” are subtle changes in a person’s behavior or demeanor that are dead giveaways that the person is nervous and uncomfortable during a presentation or media interview. If you’ve ever watched The World Series of Poker on TV, then you know about the “tells” that expose the strength or weakness of a player’s hand.
See if you can spot the “tells” in just the first two minutes of this first ever televised Presidential debate, between Richard Nixon and John F. Kennedy.
Being prepared to speak is about more than simply the words you’re going to say. You need to be mentally, physically and emotionally fit to make a positive first impression. There aren’t any do-overs in a presentation.
Develop Mental Toughness
It’s important to take care of yourself at every level. Being fit includes building mental toughness. You’ll be more alert by getting enough sleep the night before your presentation. Mental fitness also means being totally conversant about your topic and up to date on new developments in your industry. …Read more…
The Newman Group is a recognized leader in guiding business professionals, celebrities and authors to improve their communications skills in presentations and media interviews.
Our highly skilled and experienced professionals have the expertise in media and presentation training to meet any business situation -- from helping an executive to prepare for the challenge of talking to a reporter during a business crisis to presenting a group of investors during an IPO or keeping a celebrity spokesperson on point.