Can a Teleprompter Be Donald Trump’s Best Friend?

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“I’ve always said, if you run for president, you shouldn’t be allowed to use teleprompters,” Donald Trump said to applause at a rally last October in Georgia. “Because you don’t even know if the guy’s smart.”

He’s even accused Hillary Clinton of having “the biggest teleprompters I’ve ever seen.” Prompters are almost always presidential campaign fodder because a candidate who shoots from the hip is highly likely to shoot him/herself in the foot.

And so the other week the media had a brief field day pointing out that Trump “looked like” he was using a teleprompter and had hired a speech writer to make his words more presidential. Of course, a prompter and a writer would help him stay on message (if that were to become his style).

Rick Santorum, the 2012 Republican Presidential hopeful, stirred up a real brouhaha and a load of media coverage when he …Read more…

Being at Your Best on a Book Tour When You’re Dead on Your Feet

Even the most famous authors cringe at the thought of yet another book tour. But a media tour is an essential task in promoting a book or a product.

Media Tour

Book/Media Tour

Media tours of any kind are grueling. If you’re an author, or represent an author or do PR for a consumer products company, you know the routine: traveling from city to city, early morning interviews, rushing to catch the next plane, missing meals and some unprepared broadcast hosts.

You can relieve the stress by following basic “rules of the road” which you can learn with media training. …Read more…

How to Answer Questions From a Reporter Without Messing Up

Answer questions, Reporter Q&A

Always answer questions truthfully

Once you’ve mentioned your key messages during an interview with a reporter, are you prepared to answer the questions that are sure to be asked?

The Q&A can be the most important part of the interview. If you blow an answer – or blow off the reporter – all your media training and hard work will be down the drain.

Maintain Control

You can’t control the reporter or the content of a story. You can, and must, control your input into the reporter’s story throughout the interview. …Read more…

Communicating With People Who Speak a Different Language

There are certain words we can’t pronounce – even in our own language.  Who hasn’t at one time or another stumbled over “synthesize” or “irrevocably?”

So when you’re delivering a presentation or preparing for a media interview, be sure to practice out loud and replace those tongue twisters to improve your communication skills. You have many words to choose from with the same meaning.

A Different Story

Communication skills for foreign language speakers

More than a mangled language?

But it’s a different story when you’re communicating with an individual or an audience comprised of people who speak a different language. Words have different meanings. And the gestures that you feel are perfectly acceptable may be considered offensive.

What works in one culture doesn’t work in another. America is a nation of immigrants so we are accustomed to hearing many languages and accents. We’re often in awe of visitors who can speak not one, but two or three languages. …Read more…