The 12 Worst Mistakes in Working With the Media

As the saying goes, the more things change, the more they stay the same. The web has changed the way we work with journalists. Many media interviews take place in email exchanges. Reporters conduct interviews on Skype. The news cycle is now 24/7.

Follow the Rules

But, as the saying goes, the more things change, the more they stay the same. The basic rules of working with a reporter on a story …Read more…

Happy Thanksgiving To You and Your Loved Ones

In celebrating Thanksgiving, we’d like to pay special tribute to Joyce Newman, founder of The Newman Group, who influenced the professional and personal lives of thousands of people, and Maya Angelou, the author and poet whose magical words and expressions Fotolia_24795853_XS-300x3001always got to the heart of the human experience.

Joyce passed away in January 2017 after valiantly battling a very aggressive and treatment-resistant form of Multiple Myeloma for just over two years. She wanted nothing more than to continue living and loving life and to continue her work.

Maya passed away in 2014 but her sentiments, like Joyce’s, will continue to inspire generations to come. A favorite of Joyce’s that is often used in presentations is:
I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

It’s so easy to toss off a stinging criticism or to ignore a job well done. We know it’s thoughtless but we make the excuse that we didn’t mean it or didn’t have time to extend a compliment.

Maya reminds us that our actions have lasting consequences. So let’s get into the holiday spirit with other inspirational quotes from this iconic woman: …Read more…

When You Make a Toast Keep it Short and Not About You

Holidays mean celebrations.

Thanksgiving, Chanukah, Christmas, New Years and Kwanzaa all mean parties.

Parties frequently mean toasts.  So what if you’re asked to make a toast to celebrate any occasion?

It’s Not About You

A toast is a mini speech, so prepare for it just like you would get ready for a presentation at work. Many people avoid giving toasts because they dislike speaking in public. It’s nerve wracking to summarize your best wishes in two minutes. It will be easier if you speak from the heart.

Remember, it’s not about you. …Read more…

Why the Reporter Didn’t Quote You — or Your Client

Why wasn't I quoted?

Why wasn’t I quoted?

Nothing is worse than picking up the phone and hearing an irate client on the other end of the line asking, “Why wasn’t I quoted? Why did I waste my time talking to John Jones? How come you didn’t make sure I was included in the story?”

You’re lucky if you’ve never experienced that sinking feeling in your gut because you, or your client, weren’t quoted in a story after a media interview.

Definitely not a fun experience! …Read more…