Reporters are Searching for You. Are You Ready for a Media Interview NOW?

We can all agree that times have changed … and keep changing. Today, how to pitch reporters is very different from the way it used to be.  It’s still true that a media pitch with a compelling subject line and a dazzling story idea will still likely grab a reporter’s attention.

But the Internet offers reporters a smorgasbord of experts in every conceivable subject. …Read more…

How to Mingle and Make Small Talk

"Magnificent Minglers are magnetic"

Manificent Minglers are magnetic

As you enter a room filled with people, do you often find yourself wishing you were someplace else? It’s OK to admit it because most of us feel that way at least some of the time. Learning how to mingle and make small talk takes practice and advance planning.

In business, it’s essential to master the art of small talk to identify people you’d like to get to know better – and possibly do business with. …Read more…

How to Pitch the Media in an Email

"Email media pitches"

Email media pitches

The rules of engaging the media have changed in our wired world. Presenting – or pitching — yourself is more likely to be in an email than by phone or in person. So how can you ensure that you stand out from all the other email pitches a reporter receives?

The same as always – some things don’t change. You need to have a “grabber” that will compel the reporter to open your email and not someone else’s. …Read more…

Is it OK to Tell a Little White Lie?


Lie and grow a Pinocchio nose

How often have you heard that a presentation, or a media interview, is no more than story telling? And that’s true. As a speaker, you’d grab your audience with an opening such as “Imagine that you are about to find a cure for cancer.”

That is sure to get everyone’s attention. But then if you go on to say that cancer has been eradicated, you’ve crossed the line into lying.

That is an egregious  example, but little white lies can turn into big ones and eventually …Read more…