Commitment is a Virtue and a Necessity in Building Your Personal Brand

The other day I sat by the phone waiting for the call about a potential coaching assignment. The phone never rang.

The person who booked the session never bothered to call or write to explain why she didn’t follow through. Was she sick? Did she have to go out of town suddenly? I’ll never know, even though I sent her an email asking. She did eventually call wanting to set up a training session. I declined.

Honoring Commitments

When did it become OK not to honor commitments? …Read more…

When Your Stump Speech Goes Stale

How’s your stump speech?

You’re not a politician, you say. You don’t give stump speeches. But think about it. If you’re on a company’s new business team, or a member of their speaker’s bureau, you’re giving stump speeches all the time. They’re just called media interviews or presentations.

Aren’t they similar to what the presidential and congressional candidates are doing right now in their stump speeches? You’re pounding away at your key messages every time you speak. …Read more…

Should You Be Doing This Media Interview?

Should I Do This Media Interview?

Should I Do This Media Interview?

That’s an important question to ask yourself before you schedule a media interview with a reporter.

You’ve no doubt noticed that many politicians who appear on Sunday morning talk shows almost immediately go on the defensive. They have a point of view on the topic that is at odds with the reporter’s questions from the get-go.

On the Defensive

Too often a talk show guest will evade answering the questions and continually return to his point of view. This is the broken record syndrome taken to its extreme. …Read more…

Do You Lack Self-Confidence and Feel Like an Imposter?

The Imposter Syndrome

The Imposter Syndrome

We often meet with executives who want training because they feel they’re not polished presenters. Or, they don’t believe they’re skilled enough in media interviews.

But after talking with them, we learn that what’s really going on is that they’re lacking in self-confidence.

The Imposter Syndrome

If you often feel like a fraud, then you’re suffering from the imposter syndrome. …Read more…