What to Look for in Hiring a Celebrity or Subject Matter Spokesperson

By The Newman Group, Inc. — Leave a comment (0)

An interview with Deb Durham, President of SPOKESPERSONS PLUS NETWORK®

What do you look for in a spokesperson?

Whether you seek a subject matter expert or a celebrity spokesperson, credibility is the #1 quality to look for. You only want a spokesperson who can authentically get behind your brand’s messaging and has the credentials that support it.

post1 For example, my company secured Anna Post, Emily Post’s great-great granddaughter and an etiquette expert in her own right, for Intel’s Mobile Etiquette campaign.

Anna is 30-something, has the perfect background, and in addition to the media activities booked by Intel’s PR folks, Anna was able to incorporate Intel’s messaging into interviews she was doing on her own to promote the recently launched the 18th Edition of Emily Post’s Etiquette, of which she is co-author.

Secondly, make sure that the spokesperson has not …Read more…

Business Presentation Skills, Celebrity Media Training, Executive Media Training, Executive Presentation Skills, Media Interview Coaching, Media Relations Training, Personal Charisma, Presentation Skills Training, Speakers Bureau Training

What Went Wrong During Your Presentation or Media Interview?

By The Newman Group, Inc. — Leave a comment (0)

Sometimes you are so focused on preparing for your next presentation or media interview that you overlook Bad Good Better Best Meterthat evaluating your last performance is just as important. What went right – or wrong?

Prepare for Your Post-Mortem

You feel you’ve done everything you could to prepare for your presentation or interview:

  • Key messages nailed down. Check.
  • Practiced and perfected your delivery. Check. …Read more…

Business Presentation Skills, Executive Media Training, Executive Presentation Skills, Media Interview Coaching, Media Relations Training, Presentation Skills Training, Speakers Bureau Training

Learning to Adapt to the Changing Workplace

By The Newman Group, Inc. — Leave a comment (0)

Confusion concept.If you’re fairly new to business, you probably fit right into your workplace. But if you’re a seasoned pro, you need to keep up with a changing workplace to avoid costly mistakes.

As an agency account manager, you may find yourself with a client roster that defies categorization. One day you will be working with a client wearing a business suit and tie. The next day, you may be visiting with a Millennial in a start-up where everyone is in jeans and the employees work in pods.

Changing the Rules

If you work in a company that is experiencing a rapidly changing organizational culture, are you learning to adapt in how you present yourself?  Maybe the company that hired you …Read more…

Business Presentation Skills, Executive Presentation Skills, Presentation Skills Training

If You Lack Communication Skills You Can’t be an Effective Manager

By The Newman Group, Inc. — Leave a comment (1)
Hot In Here

Becoming a manager

Many people are promoted to manager without knowing what it takes to be a manager. When companies cut budgets they often consider so-called “soft skills,” like management and communications training, to be expendable.

However, the truth is that this type of training could be more important to the success of a manager and his company than anything else.

Managers Must Learn to Communicate

Most new managers are more accustomed to receiving …Read more…

Business Presentation Skills, Executive Presentation Skills, Presentation Skills Training, Speakers Bureau Training
 
  Older Entries »