Preparing for TV and Broadcast Interviews to Promote Your Holiday Products

The holiday shopping season is about to go into full swing and so are the spokespersons who will be talking about and demonstrating products on television.

Holiday Spokespersons

Holiday Spokespersons

As you watch the plethora of spokespersons this holiday season, see how many of them not only nailed their interviews but compelled you to take action. It’s a sure bet that the ones who got your attention had media training.

If you represent a spokesperson, or happen to find yourself in a position to advise one, you can help them to be more effective with advance preparation. …Read more…

Can You Go Directly to the Senior Client Without Stepping on Toes?*

Whenever I give advice, it’s always helpful if I’ve personally experienced the problem. So let me tell you a story about what happened to me.

Who’s in Charge?

I was recently asked to coach a high-ranking executive at a major financial services firm who was scheduled to speak Walking on Eggshellson a panel at a prestigious industry conference. On the day I flew in to work with Joan, I learned that neither the PR Department nor the speaker had received any information from the conference organizers.

Needless to say, this was not great timing for a coaching session and led to a lot of unnecessary tension. Because Joan was so senior, a “team” of assistants felt they had to get involved with the briefing and arrangements. Too many people were giving directions and no one was in charge. …Read more…

How Do You Keep Your Secrets From the Media?

When the CEO of the world’s #2 bank says there is no such thing as an “off the record”Top Secret Stamp remark to the media, you can take it as gospel.

Not so long ago, Jamie Dimon, CEO and chairman of JPMorgan Chase, spoke to 200+ members and guests of the Financial Women’s Association. When he was introduced, the audience was clearly told that his remarks were off the record. Mr. Dimon smiled and got a lot of laughs when he cracked “there is no such thing as off the record.” …Read more…

How to Succeed in Business With Really Trying

Struggling Uphill Man With Ball Shows Determination

How to Rise to the Top

It isn’t too early to begin thinking about how you’re going to move your career forward this Fall. It’s up to you to make your career happen. Take stock of what you learned so far this year and the mistakes you’ve made – and avoid making them again.

Getting Ahead On Your Terms

Like many of the attendees at a jam-packed New York Women in Communications (NYWICI) program, we were wowed by the advice of a panel of accomplished women business executives who discussed how to have a successful career by …Read more…