The holiday shopping season is about to go into full swing and so are the spokespersons who will be talking about and demonstrating products on television.
As you watch the plethora of spokespersons this holiday season, see how many of them not only nailed their interviews but compelled you to take action. It’s a sure bet that the ones who got your attention had media training.
If you represent a spokesperson, or happen to find yourself in a position to advise one, you can help them to be more effective with advance preparation. …Read more…
The other day I sat by the phone waiting for the call about a potential coaching assignment. The phone never rang.
The person who booked the session never bothered to call or write to explain why she didn’t follow through. Was she sick? Did she have to go out of town suddenly? I’ll never know, even though I sent her an email asking. She did eventually call wanting to set up a training session. I declined.
When did it become OK not to honor commitments? …Read more…
How’s your stump speech?
You’re not a politician, you say. You don’t give stump speeches. But think about it. If you’re on a company’s new business team, or a member of their speaker’s bureau, you’re giving stump speeches all the time. They’re just called media interviews or presentations.
Aren’t they similar to what the presidential and congressional candidates are doing right now in their stump speeches? You’re pounding away at your key messages every time you speak.
Repair Your Broken Record