So What’s the Difference Between Media and Presentation Training? And Why Does it Matter?

What’s the big deal about what you call a training session? Actually, the distinctions between different types of training are a big deal. Many people will ask for media interview training when they really need presentation training and vice versa.

Even the Public Relations Society of America, in the brochure promoting its 2011 International Conference, got the two confused in this workshop listing:

“Media Training: Enhancing Speaker Presence,
Controlling the Interview Process

The most successful speak powerfully, knowledgeably
and succinctly – all thanks to media training . . . “

…Read more…

The News Media Doesn’t Need PR People Anymore

Informatic spy (EPS 10,includes transparency)You may be wondering why a media trainer who guides corporate executives through the stages of interviews in traditional media and, in recent years, on Skype and social media, would make a statement like the one above.

It’s because we increasingly hear complaints from PR people about how much more difficult media relations has become since the emergence of the Internet.

Reporters as Detectives

Edward Bernays, who is credited with inventing the term “public relations,” polished John D. Rockefeller’s image by having him give away coins to encourage thrift. This early PR initiative was …Read more…

Doing a Satellite Media Tour Without Ever Boarding a Plane

Fotolia_29856664_XSAirplanes have never been so crowded. But you won’t see many media spokespersons in the skies these days.

That’s because it’s become so expensive to send a spokesperson from city to city with the cost of airline tickets, taxis, meals and hotels.

Besides, traveling isn’t much fun when you’re squeezed into an economy class seat.

Travel by Satellite

These days many media spokespersons travel the world simply by sitting in a studio and taking a satellite media tour. …Read more…

Should You Be Doing This Media Interview?

Should I Do This Media Interview?

Should I Do This Media Interview?

That’s an important question to ask yourself before you schedule a media interview with a reporter.

You’ve no doubt noticed that many politicians who appear on Sunday morning talk shows almost immediately go on the defensive. They have a point of view on the topic that is at odds with the reporter’s questions from the get-go.

On the Defensive

Too often a talk show guest will evade answering the questions and continually return to his point of view. This is the broken record syndrome taken to its extreme. …Read more…