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The New York Mayoral race is heating up as candidates undergo scrutiny, not only for their points of view about public policy but also for their personal images. The Daily News chose a novel way to spotlight the candidates in a story this past Sunday that included photos of them in their high school yearbooks. An interview with Deb Durham, President of SPOKESPERSONS PLUS NETWORK® What do you look for in a spokesperson?Whether you seek a subject matter expert or a celebrity spokesperson, credibility is the #1 quality to look for. You only want a spokesperson who can authentically get behind your brand’s messaging and has the credentials that support it.
Anna is 30-something, has the perfect background, and in addition to the media activities booked by Intel’s PR folks, Anna was able to incorporate Intel’s messaging into interviews she was doing on her own to promote the recently launched the 18th Edition of Emily Post’s Etiquette, of which she is co-author. Secondly, make sure that the spokesperson has not …Read more…
That’s because it’s become so expensive to send a spokesperson from city to city with the cost of airline tickets, taxis, meals and hotels. Besides, traveling isn’t much fun when you’re squeezed into an economy class seat. Travel by SatelliteThese days many media spokespersons travel the world simply by sitting in a studio and taking a satellite media tour. …Read more…
If a celebrity spokesperson has been booked for your product launch or PR program, he will most likely need message training. And whether you, or an external coach, is conducting the training, it’s important to take charge and set ground rules. Specifically, the coach needs to be the “director” to get the necessary buy-in from the celebrity for the best results. …Read more… |
 Joyce Newman, founder of The Newman Group, is a recognized leader in guiding business professionals, celebrities and authors to improve their communications skills in presentations and media interviews. From helping an executive to prepare for the challenge of talking to a reporter during a business crisis to presenting a group of investors during an IPO or keeping a celebrity spokesperson on point, Joyce and her skilled team have the expertise in media and presentation training to meet any business situation. |
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