Using Jargon and Acronyms Can Leave Your Audience in the Dark

By Joyce Newman, The Newman Group, Inc. — 2 comments

Mumbo jumbo concept. Every industry has its own jargon and acronyms. Jargon is a form of slang, or shorthand, that conveys a specific meaning to the insiders who use it.

Jargon common to all industries such as “think outside the box” or a “win-win situation” are well known, although they don’t show much originality when used by someone making a presentation.

But if a speaker used “kill chain” in his talk would you know that it’s a military term describing the process of identifying and destroying a target? The speaker might be discussing how to overcome the competition and kill chain certainly has a nice ring to it, even if his audience doesn’t know what it means.

The use of jargon …Read more…

Business Presentation Skills, Executive Media Training, Executive Presentation Skills, Media Interview Coaching, Media Relations Training, Presentation Skills Training, Speakers Bureau Training

What to Look for in Hiring a Celebrity or Subject Matter Spokesperson

By Deb Durham — Leave a comment

An interview with Deb Durham, President of SPOKESPERSONS PLUS NETWORK®

What do you look for in a spokesperson?

Whether you seek a subject matter expert or a celebrity spokesperson, credibility is the #1 quality to look for. You only want a spokesperson who can authentically get behind your brand’s messaging and has the credentials that support it.

post1 For example, my company secured Anna Post, Emily Post’s great-great granddaughter and an etiquette expert in her own right, for Intel’s Mobile Etiquette campaign.

Anna is 30-something, has the perfect background, and in addition to the media activities booked by Intel’s PR folks, Anna was able to incorporate Intel’s messaging into interviews she was doing on her own to promote the recently launched the 18th Edition of Emily Post’s Etiquette, of which she is co-author.

Secondly, make sure that the spokesperson has not …Read more…

Business Presentation Skills, Celebrity Media Training, Executive Media Training, Executive Presentation Skills, Media Interview Coaching, Media Relations Training, Personal Charisma, Presentation Skills Training, Speakers Bureau Training

Saying “No” Means Never Having to Feel Sorry You Did

By Joyce Newman, The Newman Group, Inc. — 1 comment

With a nod to the famous quote “Love means never having to say you’re sorry” from the novel and movie “Love Story,” saying NO is one of the hardest things we ever have to do.

The stars Ali McGraw and Ryan O’Neal made that one of the most famous lines in movie history. Here they are:

You need to learn how to say “no” …Read more…

Business Presentation Skills, Executive Media Training, Executive Presentation Skills, Media Interview Coaching, Media Relations Training, Presentation Skills Training, Speakers Bureau Training

The News Media Doesn’t Need PR People Anymore

By Joyce Newman, The Newman Group, Inc. — 4 comments

Informatic spy (EPS 10,includes transparency) You may be wondering why a media trainer who guides corporate executives through the stages of interviews in traditional media and, in recent years, on Skype and social media, would make a statement like the one above.

It’s because we increasingly hear complaints from PR people about how much more difficult media relations has become since the emergence of the Internet.

Reporters as Detectives

Edward Bernays, who is credited with inventing the term “public relations,” polished John D. Rockefeller’s image by having him give away coins to encourage thrift. This early PR initiative was …Read more…

Executive Media Training, Media Interview Coaching, Media Relations Training
 
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