Doing a Satellite Media Tour Without Ever Boarding a Plane

Fotolia_29856664_XSAirplanes have never been so crowded. But you won’t see many media spokespersons in the skies these days.

That’s because it’s become so expensive to send a spokesperson from city to city with the cost of airline tickets, taxis, meals and hotels.

Besides, traveling isn’t much fun when you’re squeezed into an economy class seat.

Travel by Satellite

These days many media spokespersons travel the world simply by sitting in a studio and taking a satellite media tour. …Read more…

When Your Stump Speech Goes Stale

How’s your stump speech?

You’re not a politician, you say. You don’t give stump speeches. But think about it. If you’re on a company’s new business team, or a member of their speaker’s bureau, you’re giving stump speeches all the time. They’re just called media interviews or presentations.

Aren’t they similar to what the presidential and congressional candidates are doing right now in their stump speeches? You’re pounding away at your key messages every time you speak.

Repair Your Broken Record

…Read more…

Why the Reporter Didn’t Quote You — or Your Client

Why wasn't I quoted?

Why wasn’t I quoted?

Nothing is worse than picking up the phone and hearing an irate client on the other end of the line asking, “Why wasn’t I quoted? Why did I waste my time talking to John Jones? How come you didn’t make sure I was included in the story?”

You’re lucky if you’ve never experienced that sinking feeling in your gut because you, or your client, weren’t quoted in a story after a media interview.

Definitely not a fun experience! …Read more…

Don’t Let a Misspelling Torpedo Your Presentation

"Don't let misspellings torpedo pressentations"Spelling makes headlines  this time of year as the annual National Spelling Bee takes place in the nation’s capital. A few years ago at the same time Mitt Romney’s staff goofed by misspelling “Amercia” in its iPhone app. That’s supposed to be “America” in case you wondered.

The twitter hashtag #Amercia exploded with thousands of tweets, as did “sneak-peek.” One tweeter made this astute observation, “If you’re applying for a job, and you misspell the name of the company you want to work for, …Read more…