How to Make Your PR Internship Programs Mutually Beneficial

An interview with Shelley Spector, President of Spector & Associates, Inc.

In the next few weeks, summer interns will be joining companies and PR agencies to learn the PR business. We asked Shelley how her leading independent PR firm structures their internship program, recognized as one of the most successful continually run training programs in the field.

How have internship programs evolved over the years?

Internship programs have gotteninternship road sign illustration design increasingly structured and formal over the years. It used to be that grads could “break into” PR by being a secretary or assistant. But those entry-level jobs no longer exist.

Today, employers are looking for candidates with demonstrable, real world experience. And you can’t get that experience without being in a real work environment.

On top of that, with many more students than ever looking for a career in PR, competition is fierce for …Read more…

If You Sound Whiny, Nasal, or Abrasive Consider Getting Voice Training

An interview with Marjorie Feinstein-Whittaker, owner and principal consultant at The Whittaker Group

What kind of vocal issues do corporate executives have when they retain you for coaching?

A little girl voice

A little girl voice

After ruling out any voice conditions that require medical assessment and/or intervention, many corporate executives seek voice and communication training for subjective, personal reasons. Speakers may complain that their voice doesn’t convey the emotions behind their words, they talk too fast, or they just don’t like the sound of their voice.

Often managers express concerns about sounding boring or monotone. People have conveyed to me that they consider their voices to be whiny, nasal, abrasive, immature, or too loud. Others …Read more…

Will Apology Tours Work for J.C. Penney and Political Candidates?

Client #9

Client #9

It seems like everyone is embarking on apology tours, from retailer J.C. Penney to New York Mayoral candidate Anthony Weiner – he began sex tweets again – to San Diego Mayor Bob Filner, who is being sued for sexual harassment by staff members.

Even the disgraced former New York Governor Eliot Spitzer is running for New York City Comptroller. He resigned as Governor when it got out that he was frequenting prostitutes.

What’s going on? What makes companies and politicians think they can wipe the slate clean? When did apology tours become a forum for failing companies and fallen politicians? …Read more…

Did the White House Blow its Crisis Communications Plan?

Crisis communications at the White House

Setting off a crisis

This hasn’t been a fun couple of weeks for President Obama. Republicans and even members of his own party are gunning for him over the IRS, AP phone records and Benghazi debacles.

Starting with the IRS, several mid-level career IRS employees in the Cincinnati office targeted conservative sounding groups like the Tea Party for extra scrutiny when considering their applications for tax-exempt status.

Apparently, their instructions for screening these requests weren’t clear – at least that’s the IRS’s defense. …Read more…