Reporters are Searching for You. Are You Ready for a Media Interview NOW?

We can all agree that times have changed … and keep changing. Today, how to pitch reporters is very different from the way it used to be.  It’s still true that a media pitch with a compelling subject line and a dazzling story idea will still likely grab a reporter’s attention.

But the Internet offers reporters a smorgasbord of experts in every conceivable subject. …Read more…

What Does it Mean to be “Presidential”?

At least a dozen Republican presidential hopefuls and several Democrats have jumped into the 2016 Presidential race. manager prsentiert gute neuigkeitenThe election is many months away so candidates have a long time to prove that they’re Presidential material, and avoid damaging public gaffes.

But what does it actually mean to be Presidential? …Read more…

My Heart is Racing So Fast I Think I’m Going to Faint!

Being a little nervous before a presentation, or media interview, is only natural.overcome-stage-fright3-150x1501 However, it’s not natural if you panic and your heart starts racing, you break out in a sweat and want to throw up.

If that describes you, then you need to work at reigning in your stage fright. Preparation and practice are essential. …Read more…

When You Flub Your Response in an Instant Crisis

 When a crisis occurs, how can we communicate in today’s instant world?

When Richard Branson’s Virgin Galactic crashed, he immediately announced it on Twitter, and apologized in a news briefing thus getting in front of the story. crisi logoOn the other hand, Brian Williams’ exaggerated chopper story began on Facebook when someone on the actual chopper said Williams wasn’t on board. (So much for those who think they can hide bad news.) In either case, the stories spread swiftly through different channels soon after.

Branson’s response followed the basic rules of crisis management:

  • Get bad news out fast,
  • Don’t lie,
  • Acknowledge the problem,
  • Provide ongoing information and
  • Show sincere sympathy for those affected.

…Read more…