Effective Crisis Management Means Sweating the Small Stuff

The phone rings and you pick it up to answer the call you never want to get. Your organization has a full-blown Instant Crisis.

Crisis Communications

There is the danger of permanently damaging your brand if you don’t manage the crisis communications effectively. Every company should research and understand the threats its faces and plan accordingly.

Emergency Response Plan

Your organization should have an emergency response plan in place for the three crises that occur most often – the Instant Crisis, an Act of God, and a Brewing Crisis. The plan must include crisis communications. No matter the crisis, it’s essential to be on top of every detail by sweating the small stuff that can come back to bite you if not handled correctly. …Read more…

Reporters are Searching for You. Are You Ready for a Media Interview NOW?

We can all agree that times have changed … and keep changing. Today, how to pitch reporters is very different from the way it used to be.  It’s still true that a media pitch with a compelling subject line and a dazzling story idea will still likely grab a reporter’s attention.

But the Internet offers reporters a smorgasbord of experts in every conceivable subject. …Read more…

What Does it Mean to be “Presidential”?

At least a dozen Republican presidential hopefuls and several Democrats have jumped into the 2016 Presidential race. manager prsentiert gute neuigkeitenThe election is many months away so candidates have a long time to prove that they’re Presidential material, and avoid damaging public gaffes.

But what does it actually mean to be Presidential? …Read more…

My Heart is Racing So Fast I Think I’m Going to Faint!

Being a little nervous before a presentation, or media interview, is only natural.overcome-stage-fright3-150x1501 However, it’s not natural if you panic and your heart starts racing, you break out in a sweat and want to throw up.

If that describes you, then you need to work at reigning in your stage fright. Preparation and practice are essential. …Read more…