How to Make Your PR Internship Programs Mutually Beneficial

An interview with Shelley Spector, President of Spector & Associates, Inc.

In the next few weeks, summer interns will be joining companies and PR agencies to learn the PR business. We asked Shelley how her leading independent PR firm structures their internship program, recognized as one of the most successful continually run training programs in the field.

How have internship programs evolved over the years?

Internship programs have gotteninternship road sign illustration design increasingly structured and formal over the years. It used to be that grads could “break into” PR by being a secretary or assistant. But those entry-level jobs no longer exist.

Today, employers are looking for candidates with demonstrable, real world experience. And you can’t get that experience without being in a real work environment.

On top of that, with many more students than ever looking for a career in PR, competition is fierce for …Read more…

Will Apology Tours Work for J.C. Penney and Political Candidates?

Client #9

Client #9

It seems like everyone is embarking on apology tours, from retailer J.C. Penney to New York Mayoral candidate Anthony Weiner – he began sex tweets again – to San Diego Mayor Bob Filner, who is being sued for sexual harassment by staff members.

Even the disgraced former New York Governor Eliot Spitzer is running for New York City Comptroller. He resigned as Governor when it got out that he was frequenting prostitutes.

What’s going on? What makes companies and politicians think they can wipe the slate clean? When did apology tours become a forum for failing companies and fallen politicians? …Read more…

Did the White House Blow its Crisis Communications Plan?

Crisis communications at the White House

Setting off a crisis

This hasn’t been a fun couple of weeks for President Obama. Republicans and even members of his own party are gunning for him over the IRS, AP phone records and Benghazi debacles.

Starting with the IRS, several mid-level career IRS employees in the Cincinnati office targeted conservative sounding groups like the Tea Party for extra scrutiny when considering their applications for tax-exempt status.

Apparently, their instructions for screening these requests weren’t clear – at least that’s the IRS’s defense. …Read more…

For Presidential Candidates, It’s Always Crisis Time

The Presidential horse race between President Obama and Mitt Romney, the presumed Republican contender, has already begun. As in recent years, the nominating conventions will simply be great big pep rallies.

Visions of the late Mike Wallace and other reporters being pushed around the convention floor by unruly conventioneers are a distant memory.

Now all the real action is on the stump, when the media will be analyzing every word and gesture of the presidential candidates for hidden meanings and bloopers. …Read more…