Preparing for TV and Broadcast Interviews to Promote Your Holiday Products

The holiday shopping season is about to go into full swing and so are the spokespersons who will be talking about and demonstrating products on television.

Holiday Spokespersons

Holiday Spokespersons

As you watch the plethora of spokespersons this holiday season, see how many of them not only nailed their interviews but compelled you to take action. It’s a sure bet that the ones who got your attention had media training.

If you represent a spokesperson, or happen to find yourself in a position to advise one, you can help them to be more effective with advance preparation. …Read more…

How Do You Keep Your Secrets From the Media?

When the CEO of the world’s #2 bank says there is no such thing as an “off the record”Top Secret Stamp remark to the media, you can take it as gospel.

Not so long ago, Jamie Dimon, CEO and chairman of JPMorgan Chase, spoke to 200+ members and guests of the Financial Women’s Association. When he was introduced, the audience was clearly told that his remarks were off the record. Mr. Dimon smiled and got a lot of laughs when he cracked “there is no such thing as off the record.” …Read more…

Wrap Your Negative Feelings in a Tiffany Box and Keep Climbing

Do you often find yourself succumbing to the OMG syndrome? OMG, I can’t do that. OMG everyone is better than I am. OMG I’ll never get ahead. The list goes on of all that negative thinking that you need to banish.

What Did Negative Thinking Ever Do For You?

If you’re about to make a presentation or have a media interview and negative thoughts start popping into your head,Gift box put that negativity into a Tiffany box. Just thinking about the iconic eggshell blue color will make you feel better.

You need to compartmentalize so that you’re “in the moment,” a term that actors use to describe the total focus they need to get into character.

Change the DVD in your head from OMG, they found me out, to “I’m so glad to be here.” Feel …Read more…

What to Look for in Hiring a Celebrity or Subject Matter Spokesperson

An interview with Deb Durham, President of SPOKESPERSONS PLUS NETWORK®

What do you look for in a spokesperson?

Whether you seek a subject matter expert or a celebrity spokesperson, credibility is the #1 quality to look for. You only want a spokesperson who can authentically get behind your brand’s messaging and has the credentials that support it.

post1 For example, my company secured Anna Post, Emily Post’s great-great granddaughter and an etiquette expert in her own right, for Intel’s Mobile Etiquette campaign.

Anna is 30-something, has the perfect background, and in addition to the media activities booked by Intel’s PR folks, Anna was able to incorporate Intel’s messaging into interviews she was doing on her own to promote the recently launched the 18th Edition of Emily Post’s Etiquette, of which she is co-author.

Secondly, make sure that the spokesperson has not …Read more…