Using Jargon and Acronyms Can Leave Your Audience in the Dark

Mumbo jumbo concept.Every industry has its own jargon and acronyms. Jargon is a form of slang, or shorthand, that conveys a specific meaning to the insiders who use it.

Jargon common to all industries such as “think outside the box” or a “win-win situation” are well known, although they don’t show much originality when used by someone making a presentation.

But if a speaker used “kill chain” in his talk would you know that it’s a military term describing the process of identifying and destroying a target? The speaker might be discussing how to overcome the competition and kill chain certainly has a nice ring to it, even if his audience doesn’t know what it means.

The use of jargon …Read more…

Saying “No” Means Never Having to Feel Sorry You Did

With a nod to the famous quote “Love means never having to say you’re sorry” from the novel and movie “Love Story,” saying NO is one of the hardest things we ever have to do.

The stars Ali McGraw and Ryan O’Neal made that one of the most famous lines in movie history. Here they are:

You need to learn how to say “no” …Read more…

The News Media Doesn’t Need PR People Anymore

Informatic spy (EPS 10,includes transparency)You may be wondering why a media trainer who guides corporate executives through the stages of interviews in traditional media and, in recent years, on Skype and social media, would make a statement like the one above.

It’s because we increasingly hear complaints from PR people about how much more difficult media relations has become since the emergence of the Internet.

Reporters as Detectives

Edward Bernays, who is credited with inventing the term “public relations,” polished John D. Rockefeller’s image by having him give away coins to encourage thrift. This early PR initiative was …Read more…

Has the Internet Changed What Reporters Are Looking for in a Story?

Man Bites Dog

Man Bites Dog

While the number of print newspapers and magazines is shrinking, the trend is more than offset by the proliferation of online media outlets. Think Huffington Post, online editions of print publications, and blogs.

At the end of 2012 Newsweek shut down its print edition and morphed into the online Daily Beast.

Have the Rules Changed?

Social media has enabled new conversations between reporters and their sources. So have the rules changed about how to pitch a reporter and what they’re looking for in a story? …Read more…