How to Make the Camera Work for You in a Television Appearance

Answer questions, Reporter Q&A

When we’re coaching clients for a TV appearance, we always remind them that they are not the star of the show and should not expect “star” treatment.

Over the years we’ve had clients complain they didn’t get the best camera angle or lighting so we tell them the “best” is reserved for the host.

You’re On Your Own

It’s important to keep in mind the focus is on the host – how he looks, his best camera angles, and how he will grab the attention of his audience. No one is going to greet you at the door and treat you like a celebrity …Read more…

Have Your Props Ready and Approved for Holiday TV Interviews

You don’t want to be the guest who shows up with props for your interview on a morning talk show without telling the producer.journaliste That’s a definite no-no.

TV hosts welcome guests who demonstrate their products or discuss their new books because it enlivens the interview. But your guest spot needs to be carefully orchestrated and approved by the producer – in advance.

With this year’s major holiday season approaching, be the guest whose appearance “knocks them dead” because …Read more…

Wrap Your Negative Feelings in a Tiffany Box and Keep Climbing

Do you often find yourself succumbing to the OMG syndrome? OMG, I can’t do that. OMG everyone is better than I am. OMG I’ll never get ahead. The list goes on of all that negative thinking that you need to banish.

What Did Negative Thinking Ever Do For You?

If you’re about to make a presentation or have a media interview and negative thoughts start popping into your head,Gift box put that negativity into a Tiffany box. Just thinking about the iconic eggshell blue color will make you feel better.

You need to compartmentalize so that you’re “in the moment,” a term that actors use to describe the total focus they need to get into character.

Change the DVD in your head from OMG, they found me out, to “I’m so glad to be here.” Feel …Read more…

Is It Ever OK to Respond “No Comment” to a Reporter?

Yes, but not in those exact words.

No comment

To comment or not to comment?

The conventional wisdom for media interviews is that you never say “no comment” when a reporter asks you a question you can’t or don’t want to answer.

You Must Answer the Question

Of course, you can’t give the reporter confidential company information, or comment during the quite period preceding an IPO. But you cannot ignore the question. You don’t want to use the words “no comment,” which is like waving a red flag. But many interview subjects think they can simply stonewall the reporter and bridge back to their key messages.

That is a big mistake. The reporter will think …Read more…