“Wow” Them in Your Next Video Job Interview

As if being interviewed in person isn’t pressure enough,business man working on laptop with Colleges indoor job candidates these days often find themselves in the hot seat doing video interviews on Skype.

It’s a simple and relatively cost-effective way for employers to weed out applicants. Why fly someone from one coast to the other only to find the candidate is the wrong fit? …Read more…

Talk About What You Know and What You’re Known For

Being a panelist is hard work, stop, say no. illustration design especially if you have a moderator who doesn’t show leadership and who can’t make up his mind about the agenda. Talking about subject matter areas where you don’t have any expertise can be damaging to your professional life.

Getting on the Same Page

It’s surprising how often a panel moderator doesn’t take charge of the program until the last minute. If you have this experience, take action immediately. As a speaker, you want to …Read more…

Imagine Yourself Relaxing on a Beach Without a Care in the World

Dreaming holidayJust suppose that you began your next talk with the grabber, “Imagine yourself relaxing on the beach without a care in the world.” Do you think that image would get the attention of people in the audience? With most people working 24/7, who wouldn’t want to be relaxing on a beach?

Whether you’re delivering a speech from notes or giving a presentation with slides, using …Read more…

How to Make Your PR Internship Programs Mutually Beneficial

An interview with Shelley Spector, President of Spector & Associates, Inc.

In the next few weeks, summer interns will be joining companies and PR agencies to learn the PR business. We asked Shelley how her leading independent PR firm structures their internship program, recognized as one of the most successful continually run training programs in the field.

How have internship programs evolved over the years?

Internship programs have gotteninternship road sign illustration design increasingly structured and formal over the years. It used to be that grads could “break into” PR by being a secretary or assistant. But those entry-level jobs no longer exist.

Today, employers are looking for candidates with demonstrable, real world experience. And you can’t get that experience without being in a real work environment.

On top of that, with many more students than ever looking for a career in PR, competition is fierce for …Read more…