Imagine Yourself Relaxing on a Beach Without a Care in the World

Dreaming holidayJust suppose that you began your next talk with the grabber, “Imagine yourself relaxing on the beach without a care in the world.” Do you think that image would get the attention of people in the audience? With most people working 24/7, who wouldn’t want to be relaxing on a beach?

Whether you’re delivering a speech from notes or giving a presentation with slides, using …Read more…

How to Make Your PR Internship Programs Mutually Beneficial

An interview with Shelley Spector, President of Spector & Associates, Inc.

In the next few weeks, summer interns will be joining companies and PR agencies to learn the PR business. We asked Shelley how her leading independent PR firm structures their internship program, recognized as one of the most successful continually run training programs in the field.

How have internship programs evolved over the years?

Internship programs have gotteninternship road sign illustration design increasingly structured and formal over the years. It used to be that grads could “break into” PR by being a secretary or assistant. But those entry-level jobs no longer exist.

Today, employers are looking for candidates with demonstrable, real world experience. And you can’t get that experience without being in a real work environment.

On top of that, with many more students than ever looking for a career in PR, competition is fierce for …Read more…

Can You Take Self-Deprecation Too Far When You’re Presenting?

Clever Vs Stupid Words Scale Fine Line Humor Taste

Self Deprecation

A lot of speakers start off their presentations or speeches with a self-deprecating remark to get the audience on their side. It’s not uncommon that a powerful leader with established credentials wants to put the audience at ease so he uses self-deprecation to help the audience feel more comfortable. Sometimes he’ll start with a funny story about himself.

On the other hand . . . …Read more…

Stand Out With a Video in Your LinkedIn Profile

Is your LinkedIn profile up-to-date?linkedin-1 Would you be embarrassed if a potential employer or client visited your profile and found a blank space where your photo should be and a skeleton of a profile? That’s not how you want to present yourself to the business community.

LinkedIn has firmly established itself as the network for business professionals. Companies are searching for candidates to fill important positions. Potential clients are …Read more…