Joyce Newman

Joyce Newman, founder of The Newman Group, was a leader in guiding professionals to improve their communications skills in presentations and media interviews. From helping executives prepare for the challenge of talking to a reporter during a business crisis to presenting to a group of investors during an IPO or keeping a celebrity on point for an endorsement appearance, Joyce’s skilled team has the expertise in media and presentation training to meet any business situation.

Joyce passed away in January 2017 after valiantly battling a very aggressive and treatment-resistant Multiple Myeloma for just over two years. She wanted nothing more than to continue living and loving life and continuing her work.  She significantly influenced the professional and personal lives of thousands of people.

An expert speaker, Joyce frequently addressed industry and association conferences throughout the United States on the subjects of Managing the Media, Powerful Presentations and Selling Yourself. She co-authored Selling Yourself: Be the Competent, Confident Person You Really Are!

Her clients included such diverse organizations as the American Diabetes Association; AXA; BBDO Worldwide; Biogen; Booz, Allen Hamilton; Brown-Forman; CARE; Coca-Cola Fountain; Ernst & Young; The Estee Lauder Companies Inc.; The Gillette Company; Hearst Corporation; Mandarin Oriental Hotel Group; Hologic, Inc.; McDonald’s Corporation; The Reader’s Digest Association; Sara Lee Corporation; Skadden, Arps and USA TODAY.

In addition, Joyce worked extensively with celebrities in the sports and entertainment industries. She served as Official Media Trainer for both the Virginia Slims Championships Series and the United States Figure Skating Association. Her credits for preparing spokespersons for national and worldwide media tours include work with Alabama, Tracy Austin, Matt Biondi, Chic Corea, Chris Evert, Fabio, Emerson Fittipaldi, Scott Hamilton, Richard Lewis, Mickey Mantle, Kathy Mattea, Gabriela Sabatini, and Danny Sullivan.

Joyce also worked with publishing companies including Ballantine Publishing Group, Fireside Books, Penguin/Putnam Books USA, Random House, Simon & Schuster, and St. Martin’s Press. She helped many best-selling authors prepare for national media tours, including Ellen Alderman and Caroline Kennedy, In Our Defense; Lorenzo Carceterra, Sleepers and Apaches; Johnnie L. Cochran, Jr., Journey to Justice; Shirley Conran, Lace; Nicholas Dodman, The Dog Who Loved Too Much; Janet Evanovich, Hard Eight; John Fairchild, Chic Savages; Marilyn French, Her Mother’s Daughter; Victoria Gotti, The Senator’s Daughter; Michael Korda, The Fortune, Curtain and The Immortals; Emma McLaughlin and Nicola Kraus, The Nanny Diaries: A Novel; Anne Perry, Traitor’s Gate and The Sins of the Wolf; Craig Robinson, A Game of Character; Katie Roiphe, The Morning After; and Edward Rutherfurd, Sarum.

Oh My Gosh, I Hardly Recognized You on YouTube

Have you ever watched someone on a YouTube video and wondered what that person was thinking?YouTube They appeared so unkempt and unprofessional. You don’t want to be that person, because the only attention you’ll get is negative.

YouTube claims that 100 hours of video are uploaded every minute! With 1 billion users, YouTube can be an excellent marketing tool for you and your company. According to Nielsen, …Read more…

How to Make the Camera Work for You in a Television Appearance

Answer questions, Reporter Q&A

When we’re coaching clients for a TV appearance, we always remind them that they are not the star of the show and should not expect “star” treatment.

Over the years we’ve had clients complain they didn’t get the best camera angle or lighting so we tell them the “best” is reserved for the host.

You’re On Your Own

It’s important to keep in mind the focus is on the host – how he looks, his best camera angles, and how he will grab the attention of his audience. No one is going to greet you at the door and treat you like a celebrity …Read more…

Have Your Props Ready and Approved for Holiday TV Interviews

You don’t want to be the guest who shows up with props for your interview on a morning talk show without telling the producer.journaliste That’s a definite no-no.

TV hosts welcome guests who demonstrate their products or discuss their new books because it enlivens the interview. But your guest spot needs to be carefully orchestrated and approved by the producer – in advance.

With this year’s major holiday season approaching, be the guest whose appearance “knocks them dead” because …Read more…