Correct Grammar Isn’t an Option — It’s a Necessity

Enough is enough. That is what grammarians and pundits are saying about the atrocious grammar and punctuation that is rampant in business and on social networks.
English for Dummies

All the hard work you’ve put into a presentation will be wasted if you start by writing, “John and me will…” Purists will immediately spot that the correct usage should be “John and I will…”

Or, you can hear the groans when someone says, “The client is meeting with John and I.” The object of the preposition is “John and me.” …Read more…

How to Succeed in Business by Overcoming Your Fear of Change

Our most fundamental need is to feel safe, after our physical needs are satisfied.

Maslow's Hierarchy of Needs

Maslow’s Hierarchy of Needs

That’s why so many business people are fearful during a bad economy – afraid of losing their jobs and of facing a future with a constantly changing landscape.

Change is inevitable. No one needs convincing that the days of working at a company from cradle to grave and then retiring with a gift of a gold watch are over. …Read more…

Do You Stand for a Phone Interview With a Reporter?

Do you stand for a phone interview is a serious question. An in-person media interview with a reporter is less likely these days than the return of the manual typewriter.

So how do you make the best impression when you can’t see the whites of a reporter’s eyes?

Preparing for the Phone Interview

In an earlier post, we discussed developing your key messages and you’ve practiced them until they roll off your tongue smoothly, right? …Read more…

A TV Interview With Another Guest is Like Ballroom Dancing

When you’re invited to appear on a TV talk show you may be sharing the spotlight with another guest. That might be your co-author of a book, a celebrity new-product spokesperson, your business partner or a medical expert.

Once you get on television, the exchange between you and a second spokesperson needs to be choreographed, like ballroom dancing. A media trainer can help you to practice your routine until you’re totally in step.

You’re both there for your knowledge and experience. More often than not, the producer may pair you with an expert of his choice. The conversation should be balanced between the two of you. You want to appear as a dynamic, cohesive team. One person shouldn’t dominate the conversation; you both bring information and expertise to the interview. …Read more…