Are You Due for a Professional Image Update?

“You don’t get a second chance to make a first impression” may be a cliché but this one is true.

Mark Zuckerberg

Mark Zuckerberg

That’s why it’s essential to develop a professional image that creates an unforgettable powerful first impression when you are about to make a presentation, attend a business meeting or appear on TV.

Find Your Personal Style

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Crisis Communications When an “Act of God” Strikes

Act of God Crisis

Act of God Crisis

What do you do when, through no fault of your organization, an Act of God causes a crisis that harms your employees or your customers?

When Hurricane Irene wreaked havoc along the Atlantic Coast a couple of summers back,  people coped with the horrific aftermath for months. Utility companies faced a barrage of criticism for their handling of power outages that lasted for days and weeks for thousands of customers. …Read more…

Effective Crisis Management Means Sweating the Small Stuff

The phone rings and you pick it up to answer the call you never want to get. Your organization has a full-blown Instant Crisis.

Crisis Communications

There is the danger of permanently damaging your brand if you don’t manage the crisis communications effectively. Every company should research and understand the threats its faces and plan accordingly.

Emergency Response Plan

Your organization should have an emergency response plan in place for the three crises that occur most often – the Instant Crisis, an Act of God, and a Brewing Crisis. The plan must include crisis communications. No matter the crisis, it’s essential to be on top of every detail by sweating the small stuff that can come back to bite you if not handled correctly. …Read more…

Did You Forget to Answer My Email or Were You Just Being Rude?

Netiquette word cloud with abstract backgroundWe’re all swamped with emails, but do you routinely ignore your business correspondence? Am I not important enough for you to respond in a timely manner, or do you just treat everyone rudely?

What’s Timely?

If you’re in the client service business, then it’s advisable to establish the ground rules for emails. Discuss an acceptable time frame with your client. A fairly common guideline is to answer by end of day. But suppose you’re working on a crisis. …Read more…