How to Make a Presentation When the Equipment Fails !%!!#!


Remember that sick feeling you had as a kid when the teacher said, “Be prepared for a test tomorrow.” You hadn’t even opened the textbook yet!

That’s how it feels when you’re about to make a presentation and your laptop freezes or something equally awful happens.

Be Prepared

When you’re scheduled to present, be prepared. You don’t want to experience that sick feeling again when something goes wrong. Make a checklist of what you need to be at your best.

Being prepared saved the day recently …Read more…

Can a Teleprompter Be Donald Trump’s Best Friend?

“I’ve always said, if you run for president, you shouldn’t be allowed to use teleprompters,” Donald Trump said to applause at a rally last October in Georgia. “Because you don’t even know if the guy’s smart.”

He’s even accused Hillary Clinton of having “the biggest teleprompters I’ve ever seen.” Prompters are almost always presidential campaign fodder because a candidate who shoots from the hip is highly likely to shoot him/herself in the foot.

And so the other week the media had a brief field day pointing out that Trump “looked like” he was using a teleprompter and had hired a speech writer to make his words more presidential. Of course, a prompter and a writer would help him stay on message (if that were to become his style).

Rick Santorum, the 2012 Republican Presidential hopeful, stirred up a real brouhaha and a load of media coverage when he …Read more…

Being at Your Best on a Book Tour When You’re Dead on Your Feet

Even the most famous authors cringe at the thought of yet another book tour. But a media tour is an essential task in promoting a book or a product.

Media Tour

Book/Media Tour

Media tours of any kind are grueling. If you’re an author, or represent an author or do PR for a consumer products company, you know the routine: traveling from city to city, early morning interviews, rushing to catch the next plane, missing meals and some unprepared broadcast hosts.

You can relieve the stress by following basic “rules of the road” which you can learn with media training. …Read more…

How to Answer Questions From a Reporter Without Messing Up

Answer questions, Reporter Q&A

Always answer questions truthfully

Once you’ve mentioned your key messages during an interview with a reporter, are you prepared to answer the questions that are sure to be asked?

The Q&A can be the most important part of the interview. If you blow an answer – or blow off the reporter – all your media training and hard work will be down the drain.

Maintain Control

You can’t control the reporter or the content of a story. You can, and must, control your input into the reporter’s story throughout the interview. …Read more…