Imagine Yourself Relaxing on a Beach Without a Care in the World

Dreaming holidayJust suppose that you began your next talk with the grabber, “Imagine yourself relaxing on the beach without a care in the world.” Do you think that image would get the attention of people in the audience? With most people working 24/7, who wouldn’t want to be relaxing on a beach?

Whether you’re delivering a speech from notes or giving a presentation with slides, using visual imagery will engage your audience. …Read more…

Don’t Eat the Microphone When Delivering a Presentation

Business conferenceYou slaved over preparing your talk, practiced hard, and no one in the audience heard you.

Sometimes it’s the simple things that will trip you up when you’re delivering a speech or presentation, like not using a microphone.

Recently, a board member of Lincoln Center was moderating a panel in a very noisy venue and he began by stating, “I can speak loudly so I won’t use the microphone.” A chorus of “No’s” greeted his remark! He was lucky because …Read more…

Can You Take Self-Deprecation Too Far When You’re Presenting?

Clever Vs Stupid Words Scale Fine Line Humor Taste

Self Deprecation

A lot of speakers start off their presentations or speeches with a self-deprecating remark to get the audience on their side. It’s not uncommon that a powerful leader with established credentials wants to put the audience at ease so he uses self-deprecation to help the audience feel more comfortable. Sometimes he’ll start with a funny story about himself.

On the other hand . . . …Read more…

What To Do When the Reporter Doesn’t Quote Your Client: Duck.

If you’re in the PR business long enough, it’s bound to happen. Writer, journalist - Giornalista, scrittoreYou open The New York Times or The Wall Street Journal and your stomach flip-flops. The reporter didn’t quote your client, or CEO, in his story. How do you explain this to your client?

Take a Deep Breath

First, take a deep breath and calm yourself. It only seems like the end of the world. Should you call the reporter? It depends. This isn’t weaseling out of the answer. It’s a judgment call.

Then, ask yourself why you think the reporter didn’t quote your client. Was your client on point with his key messages? Did he give the reporter the information he needed?

If you’ve answered in the affirmative, consider contacting the reporter. If you know the reporter …Read more…