What To Do When the Reporter Doesn’t Quote Your Client: Duck.

If you’re in the PR business long enough, it’s bound to happen. Writer, journalist  - Giornalista, scrittore You open The New York Times or The Wall Street Journal and your stomach flip-flops. The reporter didn’t quote your client, or CEO, in his story. How do you explain this to your client?

Take a Deep Breath

First, take a deep breath and calm yourself. It only seems like the end of the world. Should you call the reporter? It depends. This isn’t weaseling out of the answer. It’s a judgment call.

Then, ask yourself why you think the reporter didn’t quote your client. Was your client on point with his key messages? Did he give the reporter the information he needed?

If you’ve answered in the affirmative, consider contacting the reporter. If you know the reporter …Read more…

How to Make Your PR Internship Programs Mutually Beneficial

An interview with Shelley Spector, President of Spector & Associates, Inc.

In the next few weeks, summer interns will be joining companies and PR agencies to learn the PR business. We asked Shelley how her leading independent PR firm structures their internship program, recognized as one of the most successful continually run training programs in the field.

How have internship programs evolved over the years?

Internship programs have gotteninternship road sign illustration design increasingly structured and formal over the years. It used to be that grads could “break into” PR by being a secretary or assistant. But those entry-level jobs no longer exist.

Today, employers are looking for candidates with demonstrable, real world experience. And you can’t get that experience without being in a real work environment.

On top of that, with many more students than ever looking for a career in PR, competition is fierce for …Read more…

Your Skype Presentations Can be More Polished With the Newest Gadgets

When Skype was introduced to the world a little over ten years ago, the technology was somewhat unreliable.skype-and-google-hangout Fast forward, and today you can conduct Skype video conferencing that looks and sounds professional. But it still requires work on the part of the participants.

Invest in the Best Equipment

It’s possible to conduct a Skype call on a laptop or desktop, but …Read more…

Stand Out With a Video in Your LinkedIn Profile

Is your LinkedIn profile up-to-date?linkedin-1 Would you be embarrassed if a potential employer or client visited your profile and found a blank space where your photo should be and a skeleton of a profile? That’s not how you want to present yourself to the business community.

LinkedIn has firmly established itself as the network for business professionals. Companies are searching for candidates to fill important positions. Potential clients are …Read more…