NBC News Creates a Communications Crisis in Firing David Gregory

BusinessmanWell, NBC has done it again. Network executives were underhanded and devious in the public firing of David Gregory as the host of Meet the Press just as they were in bouncing Ann Curry from the TODAY show.

Chuck Todd, another former NBC White House correspondent, will replace Gregory.

A Brewing Crisis

As you might expect, the media jumped on the news and pummeled NBC, turning the firing into a major …Read more…

Don’t Bother With Apologies If You’re Always Late or Longwinded

Some people are always late. Business woman showing the time on her wrist watch.They usually offer an excuse like “I missed the train” or “I was stuck on a phone call with a friend.” But after a while these excuses grow old. They could have made more time to get to the station or called the friend back later.

Observe the Guidelines

It’s not only being late for meetings, but includes speakers ignoring time guidelines. We were reminded of this when former Yankees manager Joe Torres was recently inducted into the Baseball Hall of Fame. …Read more…

What To Do When the Reporter Doesn’t Quote Your Client: Duck.

If you’re in the PR business long enough, it’s bound to happen. Writer, journalist  - Giornalista, scrittore You open The New York Times or The Wall Street Journal and your stomach flip-flops. The reporter didn’t quote your client, or CEO, in his story. How do you explain this to your client?

Take a Deep Breath

First, take a deep breath and calm yourself. It only seems like the end of the world. Should you call the reporter? It depends. This isn’t weaseling out of the answer. It’s a judgment call.

Then, ask yourself why you think the reporter didn’t quote your client. Was your client on point with his key messages? Did he give the reporter the information he needed?

If you’ve answered in the affirmative, consider contacting the reporter. If you know the reporter …Read more…

How to Make Your PR Internship Programs Mutually Beneficial

An interview with Shelley Spector, President of Spector & Associates, Inc.

In the next few weeks, summer interns will be joining companies and PR agencies to learn the PR business. We asked Shelley how her leading independent PR firm structures their internship program, recognized as one of the most successful continually run training programs in the field.

How have internship programs evolved over the years?

Internship programs have gotteninternship road sign illustration design increasingly structured and formal over the years. It used to be that grads could “break into” PR by being a secretary or assistant. But those entry-level jobs no longer exist.

Today, employers are looking for candidates with demonstrable, real world experience. And you can’t get that experience without being in a real work environment.

On top of that, with many more students than ever looking for a career in PR, competition is fierce for …Read more…