Why Should a Sell-Side Analyst Recommend Your Company?

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Should They Recommend Your Company?

A recurring – and some would say nerve-racking – event is the sell-side analyst briefing. A sell-side analyst works for a brokerage or financial advisory firm that manages individual accounts. The analyst makes stock recommendations and earnings forecasts to clients of the firm.

Public corporations assiduously court these analysts because a favorable rating by an analyst can positively impact a company’s stock price. Thus, the CEOs and CFOs who typically conduct calls to announce earnings need to get analysts excited about the company.

But often these meetings fall flat …Read more…

Your Favorite Blog Posts from The Newman Group in 2013

Where did the past year go? It seems like yesterday that the President was re-elected and inaugurated for a second term. In January, we were looking ahead to this year.

Now 52 weeks and 52 blog posts later we decided to review the topics that generated the most traffic. We were curious to know the posts that got a big “thumbs up” from our readers.

The “Big Three”

The winning post – which had double the traffic of number two – was about the role of the moderator in a panel discussion. Power Words Our guest author, Denise Restauri, is founder and CEO of GirlQuake, and a columnist for Forbes.com.

The moderator may be the most important presenter on the panel, because it is her role, Denise said, to engage the audience and keep the panelists on topic. This is a post you will most definitely want to read …Read more…

Oh My Gosh, I Hardly Recognized You on YouTube

Have you ever watched someone on a YouTube video and wondered what that person was thinking?YouTube They appeared so unkempt and unprofessional. You don’t want to be that person, because the only attention you’ll get is negative.

YouTube claims that 100 hours of video are uploaded every minute! With 1 billion users, YouTube can be an excellent marketing tool for you and your company. According to Nielsen, …Read more…

Have Your Props Ready and Approved for Holiday TV Interviews

You don’t want to be the guest who shows up with props for your interview on a morning talk show without telling the producer. journaliste That’s a definite no-no.

TV hosts welcome guests who demonstrate their products or discuss their new books because it enlivens the interview. But your guest spot needs to be carefully orchestrated and approved by the producer – in advance.

With this year’s major holiday season approaching, be the guest whose appearance “knocks them dead” because …Read more…