How to Make the Camera Work for You in a Television Appearance

Answer questions, Reporter Q&A

When we’re coaching clients for a TV appearance, we always remind them that they are not the star of the show and should not expect “star” treatment.

Over the years we’ve had clients complain they didn’t get the best camera angle or lighting so we tell them the “best” is reserved for the host.

You’re On Your Own

It’s important to keep in mind the focus is on the host – how he looks, his best camera angles, and how he will grab the attention of his audience. No one is going to greet you at the door and treat you like a celebrity …Read more…

How to Stop Email Insanity and Improve Your Efficiency

This post first appeared in Ken’s Views. A veteran of 30 years in communications, Ken Jacobs helps PR and other communications agencies grow their business and develop staff.

I’m amazed that my clients, associates, and friends who complain about never having enough time in the day to complete their critical tasks don’t realize one of the biggest contributors to their time management issues: inefficient email use. Geschäftsmann, Nur kein Sress!

It’s my view that email is one of the business world’s biggest time-sucking culprits, not to mention one of the worst communications tools we have. In fact, I believe it should be branded as the best tool for miscommunication!

But there are things you can do, starting today, to lessen how much time email takes from your day. I realize you may respond to some of these recommendations with gasps, head-shaking or disbelief. Good! If I don’t challenge some of your long-held misconceptions about email, it will keep preventing …Read more…

Did the White House Blow its Crisis Communications Plan?

Crisis communications at the White House

Setting off a crisis

This hasn’t been a fun couple of weeks for President Obama. Republicans and even members of his own party are gunning for him over the IRS, AP phone records and Benghazi debacles.

Starting with the IRS, several mid-level career IRS employees in the Cincinnati office targeted conservative sounding groups like the Tea Party for extra scrutiny when considering their applications for tax-exempt status.

Apparently, their instructions for screening these requests weren’t clear – at least that’s the IRS’s defense. …Read more…

Why “Gotcha” Questions in a Job Interview Don’t Work

An interview with Bill Heyman, President and CEO of Heyman Associates, a retained executive search firm specializing in senior-level communications positions

A job interview is always stressful. What techniques do you use to help candidates relax and be more open?

We start with small talk at first and spend time getting to know someone’s personality.Job search concept in word tag cloud You get the most open and honest information when a person is comfortable, so I try to be as personable as possible at the outset. We encourage people to be their true selves, to listen carefully before they speak, but to make sure they get their points across.

I think that any interviewer who tries to make the conversation more stressful will cause the candidates to become very stiff.  They will not give their best answers and will think through the questions more than you want them to. …Read more…