Why the Old Ground Rules for Media Interviews Don’t Apply Anymore

There used to be a simple list of accepted ground rules for media interviews with reporters. They don’t exist anymore with the advent of viral media. Ground rules have gone the way of VCR tapes, yet that doesn’t change the reasons why you need to be more vigilant than ever about what you say in interviews. …Read more…

Getting Your Key Messages into Media Interviews

"Did you get in your key messages?"

Did you get in your key messages?

In our last post, we discussed techniques to move your name to the top of the list when reporters are seeking experts for media interviews.

Now that you’ve gone through media training and booked the interview, how do you improve your chances of having reporters use your key messages in their stories? …Read more…

Reporters are Searching for You. Are You Ready for a Media Interview NOW?

We can all agree that times have changed … and keep changing. Today, how to pitch reporters is very different from the way it used to be.  It’s still true that a media pitch with a compelling subject line and a dazzling story idea will still likely grab a reporter’s attention.

But the Internet offers reporters a smorgasbord of experts in every conceivable subject. …Read more…

Does Style Trump Substance in a Presentation or Media Interview?

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Style vs. Substance

Style or substance? Is it your style that will make you a memorable speaker? Or is substance more important in a presentation or media interview?

There isn’t universal agreement, although both are essential qualities for leaders to express their authority and command of their topic.

Make it Look and Taste Good

A speech is like eating a meal in a 5-star restaurant. The food must be …Read more…