Being at Your Best on a Book Tour When You’re Dead on Your Feet

Even the most famous authors cringe at the thought of yet another book tour. But a media tour is an essential task in promoting a book or a product.

Media Tour

Book/Media Tour

Media tours of any kind are grueling. If you’re an author, or represent an author or do PR for a consumer products company, you know the routine: traveling from city to city, early morning interviews, rushing to catch the next plane, missing meals and some unprepared broadcast hosts.

You can relieve the stress by following basic “rules of the road” which you can learn with media training. …Read more…

How to Answer Questions From a Reporter Without Messing Up

Answer questions, Reporter Q&A

Always answer questions truthfully

Once you’ve mentioned your key messages during an interview with a reporter, are you prepared to answer the questions that are sure to be asked?

The Q&A can be the most important part of the interview. If you blow an answer – or blow off the reporter – all your media training and hard work will be down the drain.

Maintain Control

You can’t control the reporter or the content of a story. You can, and must, control your input into the reporter’s story throughout the interview. …Read more…

Body Language Speaks Louder Than Words

In previous blogs, we’ve talked about how important it is to use power words in a presentation or media interview. But your non-verbal language is much louder than words and speaks volumes about what you’re really thinking and feeling.

Body Language

Body Language

Most speakers don’t realize how transparent they are. Your body speaks for you, too – your gestures, your eyes, and the way you move. Your body language needs to be in sync with what you’re saying.

Stone Face

…Read more…

How a Manicurist Nicked a Finger and Started a Crisis

The Brewing Crisis

The Brewing Crisis

True story: a manicurist in the beauty salon of a five-star hotel, part of a global chain, accidentally nicked a patron’s finger. She ignored the customer’s complaint because she thought the cut was too small to worry about.

Next, the customer reported the incident to the salon’s manager and then the hotel’s management. They, too, waived aside her complaint. …Read more…