A Presentation is Not About You

"Give your listeners a roadmap"

Give your listeners a roadmap

A presentation is about your audience. Some speakers are too quick with the “I” word. Remember, it’s not about you. Throughout the presentation, your goal is to keep moving your audience to the desired action you want them to take.

In our previous post, we described the importance of preparation and audience analysis. In this article, we’ll discuss how you can take command of the room. …Read more…

The Presentation Begins When You Book the Date

The preparation for any successful meeting or presentation starts the moment the date gets marked on the calendar. That’s when the real work begins.

Determine Your Goal

First, establish your goal for the presentation. What are you trying to achieve? You are most likely making a presentation to persuade your audience to take some sort of action. For an internal audience, it could be to approve a product launch or next year’s budget. For an external audience, you might want them to sample or buy your services. …Read more…

Overcoming Objections – 10 Tips for Turning “No” into “Yes”

"Overcoming objections takes practice"

Overcoming objections takes practice

Why don’t more people succeed in sales? Often it’s because they haven’t learned how to overcome objections to their sales presentations.  Countering objections isn’t easy and demands patience, determination, quick thinking, and attention to detail.

…Read more…

Introverts Can Use Their Inborn Traits to be Masterful Presenters

An interview with Patricia Weber, author and consultant, who advises introverts on how to leverage their strengths.

How do introverts and extroverts differ in presentation style?

Closeup portrait, mature woman shy and flirting with hands covering entire face except one wide open eye looking at you, camera, isolated white background. Negative human emotion facial expressions

The primary trait that characterizes an introvert from an extrovert is personal energy.

An introvert tends to get more mental or even physical energy from what I call the “playground of his or her mind.” Introspection, rather than what is going on around them, is what charges them. …Read more…