The News Media Doesn’t Need PR People Anymore

Informatic spy (EPS 10,includes transparency)You may be wondering why a media trainer who guides corporate executives through the stages of interviews in traditional media and, in recent years, on Skype and social media, would make a statement like the one above.

It’s because we increasingly hear complaints from PR people about how much more difficult media relations has become since the emergence of the Internet.

Reporters as Detectives

Edward Bernays, who is credited with inventing the term “public relations,” polished John D. Rockefeller’s image by having him give away coins to encourage thrift. This early PR initiative was …Read more…

Has the Internet Changed What Reporters Are Looking for in a Story?

Man Bites Dog

Man Bites Dog

While the number of print newspapers and magazines is shrinking, the trend is more than offset by the proliferation of online media outlets. Think Huffington Post, online editions of print publications, and blogs.

At the end of 2012 Newsweek shut down its print edition and morphed into the online Daily Beast.

Have the Rules Changed?

Social media has enabled new conversations between reporters and their sources. So have the rules changed about how to pitch a reporter and what they’re looking for in a story? …Read more…

Don’t Gush Over Top Celebrities In a Coaching Session

 

3d white people. OscarWhen coaching celebrities, it’s important to be respectful of their talent. Gushing over them or asking for their autograph is counterproductive.

If a celebrity spokesperson has been booked for your product launch or PR program, he will most likely need message training. And whether you, or an external coach, is conducting the training, it’s important to take charge and set ground rules. Specifically, the coach needs to be the “director” to get the necessary buy-in from the celebrity for the best results. …Read more…

How Betty Friedan Made Being Assertive (Not Aggressive) OK

It hardly seems possible that 50 years have passed since the publication of Betty Friedan’s groundbreaking book “The Feminine Mystique” in February, 1963.

She made it OK for women to be more assertive in the workplace at a time when companies still ran separate employment ads for women and men. Sure, how things have changed – but maybe not so much as we think.

Aggressive vs. Assertive

Many women – and let’s not leave out men – have issues to this day with being assertive in business. In male dominated industries assertive women are still seen as being “pushy,” while men who assert themselves are viewed as having leadership qualities. …Read more…