Choose the Proper Elements of Style for Your Presentations

The first presentation by me I’ll always remember. You would never use the passive tense to say, “I’ll always remember my first presentation.” Would you?

Yet speakers too often use passive tenses in their presentationsUse proper grammar in your presentations As Strunk and White state in their classic The Elements of Style: “Avoid tame, colorless, hesitating, noncommittal language.”

This gem of a book has guided writers for more than 50 years. In 2011, Time Magazine listed it among The Best 100 Non-Fiction Books ever written. We urge everyone who values simple writing to read it. …Read more…

Doing a Satellite Media Tour Without Ever Boarding a Plane

Fotolia_29856664_XSAirplanes have never been so crowded. But you won’t see many media spokespersons in the skies these days.

That’s because it’s become so expensive to send a spokesperson from city to city with the cost of airline tickets, taxis, meals and hotels.

Besides, traveling isn’t much fun when you’re squeezed into an economy class seat.

Travel by Satellite

These days many media spokespersons travel the world simply by sitting in a studio and taking a satellite media tour. …Read more…

Do You Know What Your Audience Wants From Your Presentation?

audience 2One of the lessons learned from our many coaching sessions is this: don’t allow yourself to get complacent and think you can do the same old, same old as you plan your speaking engagements and media interviews.

Analyzing Your Audience

Speakers often go wrong by not doing a thorough audience analysis. …Read more…

Why Talking About Yourself Can Torpedo a Job Interview

Many job candidates are given bad advice. They’re told to write out their accomplishments and practice them so they’re ready to respond to the oft-answered question: “Tell me about yourself.” Then they proceed to babble on and on and on.

The Real Question

The subtext behind the question really is: “Tell me about yourself and what you can do for my department and company.” It’s all about the benefits you bring to the table. Think of a job interview as a presentation or sales pitch. You don’t want to simply read the entire menu, but choose those “entrees” that will whet the interviewer’s appetite to hear more.

But how do you know what those are? …Read more…