“Are You Ready for Fame?” from Robb Report — PDF (155KB)

“Avoiding PR Disasters” by Steve Gosset,
Harvard Management Communication Letter — PDF (221KB)

“Be Prepared to Perform in More Video Interviews”
by Judy Rosemarin, WSJ.Com Career Journal — PDF (115KB)

“Content-Based Media Training” from Communications Strategies — PDF (629KB)

“How to Critique Your Personal Style”
by Joyce Newman, The Professional Communicator — PDF (83KB)

“I’m Ready for My Close-up, Miss Winfrey”
by M. G. Lord, Elle — PDF (438KB)

Key Strategies for Making a Presentation Shine
by Joyce Newman, PR NEWS — PDF (101KB)

“Managing the Media”
by Julie Naughton, SalonNews — PDF (184KB)

“Media Training for Executives
by Bill Gerdes, Executive Traveler — PDF (55KB)

Media Training Tips the Scales for On-Air, In-Person Medaia Appearances
by Joyce Newman, PR NEWS — PDF (136KB)

“Players, Press Benefit from Media Training”
by Elise Burgin, Inside Women’s Tennis — PDF (310KB)

“Prepare for the Crisis”
by Janeen Lawlor, The Scoop — PDF (64KB)

“Relating Publicity Has Great Value, Great Downside”
by Laurie Freeman, Marketing News — PDF (109KB)

“Selling Magnetism”
by Lisa Gschwandtner, — PDF (56KB)

“Speaker Training: 25 Experts on Substance and Style”
by Joyce Newman, Public Relations Quarterly — PDF (334KB)

“Some Tips for Presentation Jitters”
CareersPlus by Judy Rosemarin, New York Post — PDF (265KB)

“The Making of Great Communicators” from PRWEEK — PDF (393KB)

“This Time, It’s for Real . . . Prepping for a Presentation” from Forbes ASP — PDF (271KB)

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What To Do When the Reporter Doesn’t Quote Your Client: Duck.

If you’re in the PR business long enough, it’s bound to happen. Writer, journalist - Giornalista, scrittoreYou open The New York Times or The Wall Street Journal and your stomach flip-flops. The reporter didn’t quote your client, or CEO, in his story. How do you explain this to your client?

Take a Deep Breath

First, take a deep breath and calm yourself. It only seems like the end of the world. Should you call the reporter? It depends. This isn’t weaseling out of the answer. It’s a judgment call.

Then, ask yourself why you think the reporter didn’t quote your client. Was your client on point with his key messages? Did he give the reporter the information he needed?

If you’ve answered in the affirmative, consider contacting the reporter. If you know the reporter …Read more…

Did You Pack a Plaid Jacket for Your Next On-Stage Presentation? Oh No!

Sleazy Retro BusinessmanIf you haven’t thought through your wardrobe, you may find yourself wearing clothes that detract from your next presentation. We don’t need to mention that you shouldn’t wear a loud plaid jacket, do we?

If you’re presenting in another city, you won’t have time to search for more appropriate attire. You need to …Read more…

Don’t Let Your Accent Derail Your Career

Work in a foreign countryThese days business executives will likely work in a foreign country at least once in their careers. That can be a cause for celebration because a transfer might be a move up the corporate ladder.

But making your way in a different culture poses unique challenges when you are required to speak in a foreign language. Your accent may …Read more…