A Presentation Doesn’t End After the Applause

Congratulations! You’ve just delivered a well-received presentation.

As we advised in our first two posts on preparing for the presentation and giving a presentation, you still have work to do.

Critique Your Speech

After the speech, if you’ve been audio or video taped, make time to listen or watch yourself in action. You’ll likely never improve without …Read more…

A Presentation is Not About You

"Give your listeners a roadmap"

Give your listeners a roadmap

A presentation is about your audience. Some speakers are too quick with the “I” word. Remember, it’s not about you. Throughout the presentation, your goal is to keep moving your audience to the desired action you want them to take.

In our previous post, we described the importance of preparation and audience analysis. In this article, we’ll discuss how you can take command of the room. …Read more…

The Presentation Begins When You Book the Date

The preparation for any successful meeting or presentation starts the moment the date gets marked on the calendar. That’s when the real work begins.

Determine Your Goal

First, establish your goal for the presentation. What are you trying to achieve? You are most likely making a presentation to persuade your audience to take some sort of action. For an internal audience, it could be to approve a product launch or next year’s budget. For an external audience, you might want them to sample or buy your services. …Read more…

Overcoming Objections – 10 Tips for Turning “No” into “Yes”

"Overcoming objections takes practice"

Overcoming objections takes practice

Why don’t more people succeed in sales? Often it’s because they haven’t learned how to overcome objections to their sales presentations.  Countering objections isn’t easy and demands patience, determination, quick thinking, and attention to detail.

…Read more…