Persuade the Audience to Your Point of View by Solving Their Problems

Every presentation you ever deliver is designed to persuade the audience to accept your point of view. Can you think of any other reason to make a presentation?

NGAudienceNot to nitpick, but a speech is not a presentation. A speech is a lecture by an authority, such as a researcher delivering the results of a 10-year study of a new drug to a medical association. It’s educational.

Taking that example a step further, a presentation of those results to the FDA would be …Read more…

Your Presentation is About More than Just the Words You Use

Words, Pictures, ActionsThink about it. There are only three forms of communications: words, pictures and actions and how you combine them.

When you’re giving a presentation, or counseling an employee, the words you use are important. But it’s your facial expression and body movements that can convey so much more meaning. They make you a commanding presence and memorable speaker. …Read more…

Don’t Gush Over Top Celebrities In a Coaching Session

 

3d white people. OscarWhen coaching celebrities, it’s important to be respectful of their talent. Gushing over them or asking for their autograph is counterproductive.

If a celebrity spokesperson has been booked for your product launch or PR program, he will most likely need message training. And whether you, or an external coach, is conducting the training, it’s important to take charge and set ground rules. Specifically, the coach needs to be the “director” to get the necessary buy-in from the celebrity for the best results. …Read more…

How Betty Friedan Made Being Assertive (Not Aggressive) OK

It hardly seems possible that 50 years have passed since the publication of Betty Friedan’s groundbreaking book “The Feminine Mystique” in February, 1963.

She made it OK for women to be more assertive in the workplace at a time when companies still ran separate employment ads for women and men. Sure, how things have changed – but maybe not so much as we think.

Aggressive vs. Assertive

Many women – and let’s not leave out men – have issues to this day with being assertive in business. In male dominated industries assertive women are still seen as being “pushy,” while men who assert themselves are viewed as having leadership qualities. …Read more…