How Betty Friedan Made Being Assertive (Not Aggressive) OK

It hardly seems possible that 50 years have passed since the publication of Betty Friedan’s groundbreaking book “The Feminine Mystique” in February, 1963.

She made it OK for women to be more assertive in the workplace at a time when companies still ran separate employment ads for women and men. Sure, how things have changed – but maybe not so much as we think.

Aggressive vs. Assertive

Many women – and let’s not leave out men – have issues to this day with being assertive in business. In male dominated industries assertive women are still seen as being “pushy,” while men who assert themselves are viewed as having leadership qualities. …Read more…

Our Best Wishes for an Inspirational Holiday

The holiday season inspires happiness and feelings that life is good.

Happy holiday, funny tree with balloonsThe writer and poet Maya Angelou has a magic touch with words and expressions that gets to the heart of the human experience.

On the occasion of her 70th birthday, Oprah Winfrey interviewed Maya Angelou and asked her what she thought of growing older. She responded that it was “exciting.” …Read more…

Fake it Till You Become it — the “Power Person” in the Room

The popular concept “fake it till you make it” dates to Aristotle who famously proclaimed that acting virtuous will make you virtuous.

But Harvard social psychologist Amy Cuddy has a new take on this old expression: “Fake it Till You Become it.”

Power Poses

In her TED presentation, “How Your Body Language Shapes Who You Are,” Cuddy gives examples from her research that faking it actually works. As she says, “…when you pretend to be powerful, you are also more likely to feel powerful.” …Read more…

Do You Think You Have the Executive Presence to Get Ahead? Think Again

Appearance Counts

If you wonder why so few women are running Fortune 500 companies, it’s because they lack “executive presence.” That’s not our opinion, but the results of a revealing study that’s summarized in a special @WORK supplement in Marie Claire magazine.

Looking and Acting the Part

In the view of Sylvia Ann Hewlett, founder of Center for Talent Innovation (CTI) the think tank that conducted the study, these are the traits that will make you a contender for the top spot: …Read more…