Using Jargon and Acronyms Can Leave Your Audience in the Dark

Mumbo jumbo concept.Every industry has its own jargon and acronyms. Jargon is a form of slang, or shorthand, that conveys a specific meaning to the insiders who use it.

Jargon common to all industries such as “think outside the box” or a “win-win situation” are well known, although they don’t show much originality when used by someone making a presentation.

But if a speaker used “kill chain” in his talk would you know that it’s a military term describing the process of identifying and destroying a target? The speaker might be discussing how to overcome the competition and kill chain certainly has a nice ring to it, even if his audience doesn’t know what it means.

The use of jargon …Read more…

Persuade the Audience to Your Point of View by Solving Their Problems

Every presentation you ever deliver is designed to persuade the audience to accept your point of view. Can you think of any other reason to make a presentation?

NGAudienceNot to nitpick, but a speech is not a presentation. A speech is a lecture by an authority, such as a researcher delivering the results of a 10-year study of a new drug to a medical association. It’s educational.

Taking that example a step further, a presentation of those results to the FDA would be …Read more…

Saying “No” Means Never Having to Feel Sorry You Did

With a nod to the famous quote “Love means never having to say you’re sorry” from the novel and movie “Love Story,” saying NO is one of the hardest things we ever have to do.

The stars Ali McGraw and Ryan O’Neal made that one of the most famous lines in movie history. Here they are:

You need to learn how to say “no” …Read more…

How to Introduce the Speaker Without it Sounding Like an Obituary

“Now, without further ado…” Does that trite introduction make your eyes glaze over if you aren’t already half asleep from listening to a preview of the speaker’s obituary?Isolated angel character with halo and wings

On and on and on. The host endlessly reads every word of a biography submitted by the speaker or his PR Department.

Or, the introducer has done her due diligence, researching articles and books the speaker has written, his degrees, and every job he’s every held. Then she rolls them all up into an endless introduction that could easily double as the speaker’s obituary.

If you’re the speaker, …Read more…