Preparing for TV and Broadcast Interviews to Promote Your Holiday Products

The holiday shopping season is about to go into full swing and so are the spokespersons who will be talking about and demonstrating products on television.

Holiday Spokespersons

Holiday Spokespersons

As you watch the plethora of spokespersons this holiday season, see how many of them not only nailed their interviews but compelled you to take action. It’s a sure bet that the ones who got your attention had media training.

If you represent a spokesperson, or happen to find yourself in a position to advise one, you can help them to be more effective with advance preparation. …Read more…

What to Look for in Hiring a Celebrity or Subject Matter Spokesperson

An interview with Deb Durham, President of SPOKESPERSONS PLUS NETWORK®

What do you look for in a spokesperson?

Whether you seek a subject matter expert or a celebrity spokesperson, credibility is the #1 quality to look for. You only want a spokesperson who can authentically get behind your brand’s messaging and has the credentials that support it.

post1 For example, my company secured Anna Post, Emily Post’s great-great granddaughter and an etiquette expert in her own right, for Intel’s Mobile Etiquette campaign.

Anna is 30-something, has the perfect background, and in addition to the media activities booked by Intel’s PR folks, Anna was able to incorporate Intel’s messaging into interviews she was doing on her own to promote the recently launched the 18th Edition of Emily Post’s Etiquette, of which she is co-author.

Secondly, make sure that the spokesperson has not …Read more…

Daring to Say “No” Without Ending a Client Relationship

Say no to a client?

Say no to a client?

Sometimes it’s just easier to give in and say “yes,” even when you believe you should be saying “no.” That’s certainly the case when your child is pestering you for another piece of candy in a quiet movie theater — or, when everyone in a group is ready to move on except you. You give in when nothing very serious is at stake.

Take a Stand

But it’s a different matter when your principles are involved, or your time and money are at stake. Then you’ve got to take a stand. It’s how …Read more…

Has the Internet Changed What Reporters Are Looking for in a Story?

Man Bites Dog

Man Bites Dog

While the number of print newspapers and magazines is shrinking, the trend is more than offset by the proliferation of online media outlets. Think Huffington Post, online editions of print publications, and blogs.

At the end of 2012 Newsweek shut down its print edition and morphed into the online Daily Beast.

Have the Rules Changed?

Social media has enabled new conversations between reporters and their sources. So have the rules changed about how to pitch a reporter and what they’re looking for in a story? …Read more…