Labor Day is Coming: Time to Gear Up for the Busy Fall Season

labor day

Shift Into High Gear

Labor Day is coming and it’s back to school for millions of school children. But this national holiday also signals the unofficial end of summer, when companies shift into high gear to meet their revenue targets for the year.

Many people get the blues but you can avoid the post-summer slump by getting yourself ready for a busy fall season.

Getting Ready

What does getting ready entail?

First, start thinking about how you’re presenting yourself in every aspect …Read more…

What to Look for in Hiring a Celebrity or Subject Matter Spokesperson

An interview with Deb Durham, President of SPOKESPERSONS PLUS NETWORK®

What do you look for in a spokesperson?

Whether you seek a subject matter expert or a celebrity spokesperson, credibility is the #1 quality to look for. You only want a spokesperson who can authentically get behind your brand’s messaging and has the credentials that support it.

post1 For example, my company secured Anna Post, Emily Post’s great-great granddaughter and an etiquette expert in her own right, for Intel’s Mobile Etiquette campaign.

Anna is 30-something, has the perfect background, and in addition to the media activities booked by Intel’s PR folks, Anna was able to incorporate Intel’s messaging into interviews she was doing on her own to promote the recently launched the 18th Edition of Emily Post’s Etiquette, of which she is co-author.

Secondly, make sure that the spokesperson has not …Read more…

What Went Wrong During Your Presentation or Media Interview?

Sometimes you are so focused on preparing for your next presentation or media interview that you overlook Bad Good Better Best Meterthat evaluating your last performance is just as important. What went right – or wrong?

Prepare for Your Post-Mortem

You feel you’ve done everything you could to prepare for your presentation or interview:

  • Key messages nailed down. Check.
  • Practiced and perfected your delivery. Check. …Read more…

If You Lack Communication Skills You Can’t be an Effective Manager

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Becoming a manager

Many people are promoted to manager without knowing what it takes to be a manager. When companies cut budgets they often consider so-called “soft skills,” like management and communications training, to be expendable.

However, the truth is that this type of training could be more important to the success of a manager and his company than anything else.

Managers Must Learn to Communicate

Most new managers are more accustomed to receiving …Read more…