Forming a Speakers Bureau to Build a Corporate Brand

An interview with Tierney Saccavino, Senior Vice President of Acorda Therapeutics

What was your goal in forming the speakers bureau for Acorda Therapeutics

meeting proiezioneAt Acorda, we have two different communications programs underway to both build Acorda’s brand and to serve our consumer communities.

Within Acorda, we have implemented a program to highlight the professional expertise and thought leadership that exists within the company. We have a roster of individuals, in addition to our CEO, who are experts in their fields and who are able to interact with the media, speak at conferences or write by-lined thought pieces. These experts represent a variety of departments – from marketing to managed markets to manufacturing to advocacy to legal. …Read more…