Even Smart Companies Are Dumb About Crisis Communications

Have you examined your crisis communications plan lately? Is it up to date? Do you even have a crisis plan in place?

Apple, the company that invented the smart phone, was dumb about the way it handled the instant crisis of the awful Maps app on its iPhone 5. You don’t want to find yourself in the in the same predicament if something goes wrong at your company.

Silence at First

Apple fans were worked up into a tizzy in anticipation of the new phone with the usual lines circling Apple stores when the phone went on sale. But much to their dismay, Google Maps was nowhere to be found. Apple had substituted its own Maps app. What a clunker. Whole cities were missing, and you risked being directed to a street that led nowhere. A new pejorative — “Mapplegate” — entered the lexicon. …Read more…