Oh My Gosh, I Hardly Recognized You on YouTube

Have you ever watched someone on a YouTube video and wondered what that person was thinking?YouTube They appeared so unkempt and unprofessional. You don’t want to be that person, because the only attention you’ll get is negative.

YouTube claims that 100 hours of video are uploaded every minute! With 1 billion users, YouTube can be an excellent marketing tool for you and your company. According to Nielsen, …Read more…

Visuals in a Presentation Should Entertain as Well as Inform

An interview with Judith Bookbinder, Vice President, Creative Communications, Hearst Magazines

A good presentation needs to be staged. Your audience needs to be comfortable with where they are. A good presenter sets up a premise, then discusses it and wraps it up. If you don’t, then the audience feels like they’re on a journey but they don’t know where they’re going.

I have certain rules I always follow. Less is better. Never have more than three bullet points with no more than five words for each point (unless it’s someone’s title). Any more than that, you’ll find people are reading while you’re presenting. You’re making them not pay attention to you. A compelling presentation includes a mixture of visuals and bullet points. …Read more…