Being at Your Best on a Book Tour When You’re Dead on Your Feet

Even the most famous authors cringe at the thought of yet another book tour. But a media tour is an essential task in promoting a book or a product.

Media Tour

Book/Media Tour

Media tours of any kind are grueling. If you’re an author, or represent an author or do PR for a consumer products company, you know the routine: traveling from city to city, early morning interviews, rushing to catch the next plane, missing meals and some unprepared broadcast hosts.

You can relieve the stress by following basic “rules of the road” which you can learn with media training. …Read more…

Have Your Props Ready and Approved for Holiday TV Interviews

You don’t want to be the guest who shows up with props for your interview on a morning talk show without telling the producer. journaliste That’s a definite no-no.

TV hosts welcome guests who demonstrate their products or discuss their new books because it enlivens the interview. But your guest spot needs to be carefully orchestrated and approved by the producer – in advance.

With this year’s major holiday season approaching, be the guest whose appearance “knocks them dead” because …Read more…