Will Heads Turn Toward You for the Wrong Reason?

Personal Branding on Red Puzzle on White Background.You must have experienced this. You’re walking down the aisle of a department store and someone passes you going in the opposite direction. She seems vaguely familiar.

Then it hits you. That was your client but you hardly recognized her without makeup and in ratty old jeans. She made the classic mistake of thinking it’s OK to disregard her personal brand while she’s not on official duty. …Read more…