How Social Media is Solving the Mystery of Finding the Correct Bra Size

An interview with Jessica Wells, Vice President of Social Media for Chico’s, White House Black Market, and Soma Intimates.

You’ve recently become Vice President, Social Media, for the Chico’s FAS  brands. Why did the company decide to split PR and Social Media?

Jessica Wells

Jessica Wells

Like many companies, our foray into social media for our brands, which include Chico’s, White House Black Market, and Soma Intimates, began as a function of PR.

As the world has evolved, and we continue to accelerate our digital efforts, the company’s leadership team acknowledged that a well-rounded PR effort is critical …Read more…