If you’re in the PR business long enough, it’s bound to happen. You open The New York Times or The Wall Street Journal and your stomach flip-flops. The reporter didn’t quote your client, or CEO, in his story. How do you explain this to your client?
Take a Deep Breath
First, take a deep breath and calm yourself. It only seems like the end of the world. Should you call the reporter? It depends. This isn’t weaseling out of the answer. It’s a judgment call.
Then, ask yourself why you think the reporter didn’t quote your client. Was your client on point with his key messages? Did he give the reporter the information he needed?
If you’ve answered in the affirmative, consider contacting the reporter. If you know the reporter …Read more…