The 12 Worst Mistakes in Working With the Media

As the saying goes, the more things change, the more they stay the same. The web has changed the way we work with journalists. Many media interviews take place in email exchanges. Reporters conduct interviews on Skype. The news cycle is now 24/7.

Follow the Rules

But, as the saying goes, the more things change, the more they stay the same. The basic rules of working with a reporter on a story …Read more…

Don’t Wear Your Pajamas on Skype in a Media Interview

If you were meeting a reporter in person for a media interview, you would be dressed in appropriate business attire.
Free video calling service

You can also have a face-to-face interview with a reporter using Skype, the free video calling service that enables individuals in two different locations to have a conversation on their computers. No need to leave your office – which may be in your home, as more executives work virtually.

You still need to act and look your best on Skype. If you’re calling from home, dress as if you were meeting a client, not going to a pajama party. …Read more…

Why the Reporter Didn’t Quote You — or Your Client

Why wasn't I quoted?

Why wasn’t I quoted?

Nothing is worse than picking up the phone and hearing an irate client on the other end of the line asking, “Why wasn’t I quoted? Why did I waste my time talking to John Jones? How come you didn’t make sure I was included in the story?”

You’re lucky if you’ve never experienced that sinking feeling in your gut because you, or your client, weren’t quoted in a story after a media interview.

Definitely not a fun experience! …Read more…

Do You Stand for a Phone Interview With a Reporter?

Do you stand for a phone interview is a serious question. An in-person media interview with a reporter is less likely these days than the return of the manual typewriter.

So how do you make the best impression when you can’t see the whites of a reporter’s eyes?

Preparing for the Phone Interview

In an earlier post, we discussed developing your key messages and you’ve practiced them until they roll off your tongue smoothly, right? …Read more…