Is It Ever OK to Respond “No Comment” to a Reporter?

Yes, but not in those exact words.

No comment

To comment or not to comment?

The conventional wisdom for media interviews is that you never say “no comment” when a reporter asks you a question you can’t or don’t want to answer.

You Must Answer the Question

Of course, you can’t give the reporter confidential company information, or comment during the quite period preceding an IPO. But you cannot ignore the question. You don’t want to use the words “no comment,” which is like waving a red flag. But many interview subjects think they can simply stonewall the reporter and bridge back to their key messages.

That is a big mistake. The reporter will think …Read more…

Do Integrity and Trust Still Count for Anything?

Not to be cynical, but the recent past hasn’t been so encouraging if you still believe that trust and integrity count in this world.

Not so long ago, CNN released the contents of the late Lybian Ambassador Christopher Stevens’ personal journal, after reportedly assuring his family that it wouldn’t. Commenting on the CNN brouhaha, a spokesperson for Secretary of State Hillary Clinton was quoted as telling a reporter to f–k off.

Do Integrity and Trust Count?

The photo of a topless Duchess of Cambridge sun bathing on a private vacation was another media shocker. After the photo appeared in a French magazine, other media took the attitude “they printed it so why can’t we?” So the image is going viral in other countries (but not the U.K.) and so far as we know not the U.S. …Read more…

Doing a Satellite Media Tour Without Ever Boarding a Plane

Fotolia_29856664_XSAirplanes have never been so crowded. But you won’t see many media spokespersons in the skies these days.

That’s because it’s become so expensive to send a spokesperson from city to city with the cost of airline tickets, taxis, meals and hotels.

Besides, traveling isn’t much fun when you’re squeezed into an economy class seat.

Travel by Satellite

These days many media spokespersons travel the world simply by sitting in a studio and taking a satellite media tour. …Read more…

Do You Lack Self-Confidence and Feel Like an Imposter?

The Imposter Syndrome

The Imposter Syndrome

We often meet with executives who want training because they feel they’re not polished presenters. Or, they don’t believe they’re skilled enough in media interviews.

But after talking with them, we learn that what’s really going on is that they’re lacking in self-confidence.

The Imposter Syndrome

If you often feel like a fraud, then you’re suffering from the imposter syndrome. …Read more…