The News Media Doesn’t Need PR People Anymore

Informatic spy (EPS 10,includes transparency)You may be wondering why a media trainer who guides corporate executives through the stages of interviews in traditional media and, in recent years, on Skype and social media, would make a statement like the one above.

It’s because we increasingly hear complaints from PR people about how much more difficult media relations has become since the emergence of the Internet.

Reporters as Detectives

Edward Bernays, who is credited with inventing the term “public relations,” polished John D. Rockefeller’s image by having him give away coins to encourage thrift. This early PR initiative was …Read more…

Effective Crisis Management Means Sweating the Small Stuff

The phone rings and you pick it up to answer the call you never want to get. Your organization has a full-blown Instant Crisis.

Crisis Communications

There is the danger of permanently damaging your brand if you don’t manage the crisis communications effectively. Every company should research and understand the threats its faces and plan accordingly.

Emergency Response Plan

Your organization should have an emergency response plan in place for the three crises that occur most often – the Instant Crisis, an Act of God, and a Brewing Crisis. The plan must include crisis communications. No matter the crisis, it’s essential to be on top of every detail by sweating the small stuff that can come back to bite you if not handled correctly. …Read more…

How Do You Keep Your Secrets From the Media?

When the CEO of the world’s #2 bank says there is no such thing as an “off the record” Top Secret Stamp remark to the media, you can take it as gospel.

Jamie Dimon, CEO and chairman of JPMorgan Chase, recently spoke to 200+ members and guests of the Financial Women’s Association. When he was introduced, the audience was clearly told that his remarks were off the record. Mr. Dimon smiled and got a lot of laughs when he cracked “there is no such thing as off the record.” …Read more…