Reporters are Searching for You. Are You Ready for a Media Interview NOW?

We can all agree that times have changed … and keep changing. Today, how to pitch reporters is very different from the way it used to be.  It’s still true that a media pitch with a compelling subject line and a dazzling story idea will still likely grab a reporter’s attention.

But the Internet offers reporters a smorgasbord of experts in every conceivable subject. …Read more…

What To Do When the Reporter Doesn’t Quote Your Client: Duck.

If you’re in the PR business long enough, it’s bound to happen. Writer, journalist  - Giornalista, scrittore You open The New York Times or The Wall Street Journal and your stomach flip-flops. The reporter didn’t quote your client, or CEO, in his story. How do you explain this to your client?

Take a Deep Breath

First, take a deep breath and calm yourself. It only seems like the end of the world. Should you call the reporter? It depends. This isn’t weaseling out of the answer. It’s a judgment call.

Then, ask yourself why you think the reporter didn’t quote your client. Was your client on point with his key messages? Did he give the reporter the information he needed?

If you’ve answered in the affirmative, consider contacting the reporter. If you know the reporter …Read more…

Presentations and Media Interviews are Easy – When You Know How

If you have not have visited the Newman Group’s website lately, then you’ve missed new videos in which Joyce Newman describes what we do and our approach to our specialties: presentation and media training.

We are pleased by the positive feedback to this blog, which we began last fall. Our readers tell us they particularly enjoyed our series on presentation training and our series on crisis communications training.

If you missed these posts, or want a refresher on the techniques of giving a presentation and managing the media during a crisis, the titles and links to the posts are below.

Presentation Training


In these three posts, we discuss preparing for a presentation, giving a presentation, and following up after the presentation:
The Presentation Begins When You Book the Date
The Presentation is Not About You
A Presentation Doesn’t End After the Applause

Media Training for Crisis Communications


These posts describe how to manage an Instant Crisis, an Act of God, and a Brewing Crisis:
Effective Crisis Management Means Sweating the Small Stuff
Crisis Communications When an Act of God Strikes
How a Manicurist Nicked a Finger and Started a Crisis

Blogs That Entertained and Informed

We had some fun with these posts while providing tips on etiquette, what to do when you flub a presentation, where to sit in a meeting, and why your personal image is so important:
Are You Using the Wrong Fork? A Business Primer on Table Manners and Etiquette
Don’t Faint When you Flub a Presentation – Laugh at Yourself
How to Stand Out by Where You Sit Down
Are you Sabotaging Your Presentations With an Out-of-Date Image?

We welcome your comments and also suggestions for topics that you would like us to write about in 2012. See you then.