Projecting Your Personal Brand in a Media Interview or Presentation

Have you ever asked yourself:Personal Branding Concept on Digital Background. what is it about me that would make an audience want to attend my presentation or motivate a reporter to seek me out for an interview?

We all like to think that we’re experts in our subject areas. But no doubt a web search would uncover many other highly qualified people in your field. Conference organizers and reporters are searching the web for experts who can …Read more…

Is That You in the YouTube Video — Drunk at the Holiday Party?!

Jingle Jingle

Oh, no. Your worst fears have come true. You had too much to drink at your company’s holiday party and you ended up on the floor. A “friend” captured the embarrassing incident on his smart phone and thought it would be funny to post it to YouTube and tweet the link to his Twitter followers.

Now the video is getting hundreds of views. Your boss and clients are furious to see you smashed and making nasty comments about them. You’ve damaged your reputation and personal brand.

That image of you on the floor will live on in perpetuity. Very likely there is someone …Read more…

Commitment is a Virtue and a Necessity in Building Your Personal Brand

The other day I sat by the phone waiting for the call about a potential coaching assignment. The phone never rang.

The person who booked the session never bothered to call or write to explain why she didn’t follow through. Was she sick? Did she have to go out of town suddenly? I’ll never know, even though I sent her an email asking. She did eventually call wanting to set up a training session. I declined.

Honoring Commitments

When did it become OK not to honor commitments? …Read more…

Did You Forget to Answer My Email or Were You Just Being Rude?

Netiquette word cloud with abstract backgroundWe’re all swamped with emails, but do you routinely ignore your business correspondence? Am I not important enough for you to respond in a timely manner, or do you just treat everyone rudely?

What’s Timely?

If you’re in the client service business, then it’s advisable to establish the ground rules for emails. Discuss an acceptable time frame with your client. A fairly common guideline is to answer by end of day. But suppose you’re working on a crisis. …Read more…