What to Look for in Hiring a Celebrity or Subject Matter Spokesperson

An interview with Deb Durham, President of SPOKESPERSONS PLUS NETWORK®

What do you look for in a spokesperson?

Whether you seek a subject matter expert or a celebrity spokesperson, credibility is the #1 quality to look for. You only want a spokesperson who can authentically get behind your brand’s messaging and has the credentials that support it.

post1 For example, my company secured Anna Post, Emily Post’s great-great granddaughter and an etiquette expert in her own right, for Intel’s Mobile Etiquette campaign.

Anna is 30-something, has the perfect background, and in addition to the media activities booked by Intel’s PR folks, Anna was able to incorporate Intel’s messaging into interviews she was doing on her own to promote the recently launched the 18th Edition of Emily Post’s Etiquette, of which she is co-author.

Secondly, make sure that the spokesperson has not …Read more…

Saying “No” Means Never Having to Feel Sorry You Did

With a nod to the famous quote “Love means never having to say you’re sorry” from the novel and movie “Love Story,” saying NO is one of the hardest things we ever have to do.

The stars Ali McGraw and Ryan O’Neal made that one of the most famous lines in movie history. Here they are:

You need to learn how to say “no” …Read more…

How to Introduce the Speaker Without it Sounding Like an Obituary

“Now, without further ado…” Does that trite introduction make your eyes glaze over if you aren’t already half asleep from listening to a preview of the speaker’s obituary?Isolated angel character with halo and wings

On and on and on. The host endlessly reads every word of a biography submitted by the speaker or his PR Department.

Or, the introducer has done her due diligence, researching articles and books the speaker has written, his degrees, and every job he’s every held. Then she rolls them all up into an endless introduction that could easily double as the speaker’s obituary.

If you’re the speaker, …Read more…

Do Your Eyeglasses Detract From Your Presentations and TV Interviews?

In the past, people used the pejorative four eyes for people who wore glasses. Name-calling is never appropriate, especially when someone has poor vision or a serious disability.

Elton John

Today eyeglasses have become a popular fashion statement. Glasses are an accessory to your wardrobe that can enhance – or detract — from your overall appearance especially when you’re making a presentation or being interviewed on TV.

Celebrities like Johnny Depp, Tina Fey and, most famously, Elton John and Sarah Palin are known for the distinctive eyeglasses they wear in public appearances – so why not you? …Read more…