A Presentation is Not About You

"Give your listeners a roadmap"

Give your listeners a roadmap

A presentation is about your audience. Some speakers are too quick with the “I” word. Remember, it’s not about you. Throughout the presentation, your goal is to keep moving your audience to the desired action you want them to take.

In our previous post, we described the importance of preparation and audience analysis. In this article, we’ll discuss how you can take command of the room. …Read more…

The Presentation Begins When You Book the Date

The preparation for any successful meeting or presentation starts the moment the date gets marked on the calendar. That’s when the real work begins.

Determine Your Goal

First, establish your goal for the presentation. What are you trying to achieve? You are most likely making a presentation to persuade your audience to take some sort of action. For an internal audience, it could be to approve a product launch or next year’s budget. For an external audience, you might want them to sample or buy your services. …Read more…

So What’s the Difference Between Media and Presentation Training? And Why Does it Matter?

What’s the big deal about what you call a training session? Actually, the distinctions between different types of training are a big deal. Many people will ask for media interview training when they really need presentation training and vice versa.

Even the Public Relations Society of America, in the brochure promoting its 2011 International Conference, got the two confused in this workshop listing:

“Media Training: Enhancing Speaker Presence,
Controlling the Interview Process

The most successful speak powerfully, knowledgeably
and succinctly – all thanks to media training . . . “

…Read more…

Stage Fright Can be Your Best Friend

Sweaty palms. Heart palpitations. Knees knocking. We all know the signs of stage fright.

"Let stage fright be your friend"

Let stage fright be your friend

And no matter how experienced you are at public speaking, stage fright happens to everyone. Instead of trying to ignore it, embrace it and get to know your own personal signs of stage fright.

Accept anxiety as a positive sign that your body is saying that all systems are ready to go.

But many speakers succumb to stage fright. Some common reactions: …Read more…