Optimize Your Presentations for SlideShare and Social Media Networks

If you’ve ever wished that you could extend the lifespan of a presentationslideshare_logowith that you spent hours creating, the good news is that by using social media you can insure that all your presentations will have a life beyond their initial audience.

In the “olden” days you would likely provide a copy of the presentation with a press release to the news media and leave handouts at the back of the room summarizing your key messages for …Read more…

Mirror, Mirror on the Wall Who’s the Fairest…it’s My Selfie!

Instagram SelfiesThe selfie craze started with the growth in popularity of Instagram. This photo-sharing site enables you to choose a filter to transform the look and feel of a self-image posted from your smart phone to Instagram or other social media networks.

President Obama made headlines when he took a selfie of himself, Danish Prime Minister Helle Thorning-Schmidt and British Prime Minister David Cameron at Nelson Mandela’s funeral.

Selfies can serve a purpose in presenting yourself to the public, but there are guidelines you should follow, like …Read more…

How Social Media is Solving the Mystery of Finding the Correct Bra Size

An interview with Jessica Wells, Vice President of Social Media for Chico’s, White House Black Market, and Soma Intimates.

You’ve recently become Vice President, Social Media, for the Chico’s FAS  brands. Why did the company decide to split PR and Social Media?

Jessica Wells

Jessica Wells

Like many companies, our foray into social media for our brands, which include Chico’s, White House Black Market, and Soma Intimates, began as a function of PR.

As the world has evolved, and we continue to accelerate our digital efforts, the company’s leadership team acknowledged that a well-rounded PR effort is critical …Read more…

10 Tips to Become Better at Promoting the “Real You”

"Blow your own horn"

Blow your own horn

Even the thought of tooting your own horn may make you squirm. But it isn’t enough to work hard anymore. You need to be better at selling yourself to build your career or your business, if you’re an entrepreneur. The art of selling is really the art of business communication. …Read more…