How Social Media is Solving the Mystery of Finding the Correct Bra Size

An interview with Jessica Wells, Vice President of Social Media for Chico’s, White House Black Market, and Soma Intimates.

You’ve recently become Vice President, Social Media, for the Chico’s FAS  brands. Why did the company decide to split PR and Social Media?

Jessica Wells

Jessica Wells

Like many companies, our foray into social media for our brands, which include Chico’s, White House Black Market, and Soma Intimates, began as a function of PR.

As the world has evolved, and we continue to accelerate our digital efforts, the company’s leadership team acknowledged that a well-rounded PR effort is critical …Read more…

10 Tips to Become Better at Promoting the “Real You”

"Blow your own horn"

Blow your own horn

Even the thought of tooting your own horn may make you squirm. But it isn’t enough to work hard anymore. You need to be better at selling yourself to build your career or your business, if you’re an entrepreneur. The art of selling is really the art of business communication. …Read more…

Are Email and Social Media Ruining Your Vacations?

With or Without Your Cell phone

With or Without?

Be honest. Were you constantly checking your company email and social media accounts this past holiday weekend?

The summer vacation season started with the Memorial Day holiday in the U.S. Since the advent of the Internet, most of us find that we’re tethered to our smart phones because business colleagues and clients expect that we’ll be available 24/7, even when on vacation or PTO (Paid Time Off).

We all know we need a break from work to refresh ourselves. Harvard calls this predictable time off. In a study of consultants at Boston Consulting Group, Harvard researchers learned that productivity improved when consultants were …Read more…

Mirror, Mirror on the Wall Who’s the Fairest…it’s My Selfie!

Instagram SelfiesThe selfie craze started with the growth in popularity of Instagram. This photo-sharing site enables you to choose a filter to transform the look and feel of a self-image posted from your smart phone to Instagram or other social media networks.

President Obama made headlines when he took a selfie of himself, Danish Prime Minister Helle Thorning-Schmidt and British Prime Minister David Cameron at Nelson Mandela’s funeral.

Selfies can serve a purpose in presenting yourself to the public, but there are guidelines you should follow, like …Read more…