How to Recover When a Spokesperson Tarnishes Your Brand

Did you catch the video of the Chevrolet zone manager’s presentation of the MVP award to San Francisco Giants’ pitcher Madison Bumgarner after his spectacular win in the 2014 World Series final?

Rikk Wilde, the designated spokesperson, became the butt of a lot of criticism and Chevy’s brand was tarnished – for about 24 hours. Then the Chevrolet PR and ad people decided to make lemonade out of a lemon and jumped all over the giant blooper in advertising and social media.

Here’s the presentation that had everyone talking and what Chevy did about it.

  …Read more…

Should You Take Drugs to Overcome Your Fear of Speaking in Public?

hand with a pillYes, you read that right. Some individuals have such bad stage fright that they are resistant to coaching.

This post is not meant as a prescriptive that everyone take “something” to calm their nerves. Most people, with presentation or media training, can overcome their anxieties. They are content experts, but not experts at presenting themselves.

Drugs or Not?

Then there are the speakers who are content experts and understand the rules of making a presentation and answering the media’s questions. …Read more…

Overcome Your Fears and Learn to Network Like a Pro

Even extroverts suddenly turn shy when they enter a room full of strangers. You’re not alone if you’re ill at ease when networking.Business Networking, Network Like a Pro

Most people feel uncomfortable when they find themselves with no one to talk to at a networking event. But you can present yourself in the best light by learning a few simple techniques.

Focus on Others

It’s not about you — make it about the other person when you walk up to someone. Show a sincere interest …Read more…

Stage Fright Can be Your Best Friend

Sweaty palms. Heart palpitations. Knees knocking. We all know the signs of stage fright.

"Let stage fright be your friend"

Let stage fright be your friend

And no matter how experienced you are at public speaking, stage fright happens to everyone. Instead of trying to ignore it, embrace it and get to know your own personal signs of stage fright.

Accept anxiety as a positive sign that your body is saying that all systems are ready to go.

But many speakers succumb to stage fright. Some common reactions: …Read more…