Preparing for TV and Broadcast Interviews to Promote Your Holiday Products

The holiday shopping season is about to go into full swing and so are the spokespersons who will be talking about and demonstrating products on television.

Holiday Spokespersons

Holiday Spokespersons

As you watch the plethora of spokespersons this holiday season, see how many of them not only nailed their interviews but compelled you to take action. It’s a sure bet that the ones who got your attention had media training.

If you represent a spokesperson, or happen to find yourself in a position to advise one, you can help them to be more effective with advance preparation. …Read more…

A TV Interview With Another Guest is Like Ballroom Dancing

When you’re invited to appear on a TV talk show you may be sharing the spotlight with another guest. That might be your co-author of a book, a celebrity new-product spokesperson, your business partner or a medical expert.

Once you get on television, the exchange between you and a second spokesperson needs to be choreographed, like ballroom dancing. A media trainer can help you to practice your routine until you’re totally in step.

You’re both there for your knowledge and experience. More often than not, the producer may pair you with an expert of his choice. The conversation should be balanced between the two of you. You want to appear as a dynamic, cohesive team. One person shouldn’t dominate the conversation; you both bring information and expertise to the interview. …Read more…